June Sales: Large/Premium Sedans

Edward Niedermeyer
by Edward Niedermeyer
june sales large premium sedans

This segment is another big one, representing a number of four-door sedans that are either larger than another same-brand, D-Segment offering (i.e. Impala, Maxima), or a premium or “junior luxury” sedan. That throws cars as diverse as the Charger and the BMW 3-Series into the same segment, and though less than perfectly-focused, it makes for some interesting comparisons. Take, for example, the fact that the 3-Series has sold better so far this year than the Charger. Or the fact that Acura’s divisive TL is selling considerably better than Hyundai’s white-bread Genesis. So much to learn…

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  • Joe_thousandaire Joe_thousandaire on Jul 08, 2010

    Has anyone on this site addressed exactly how hard it is to get a Charger yet? They are nowhere to be found on a ton of lots. I'm wondering how much of that is actually demand based. My guess would be Chrysler throwing all its production behind Challengers and shipping the other LX units to rental/cop duty.

  • Geo. Levecque Geo. Levecque on Jul 08, 2010

    The author of the Lemon-Aid books that are published for the Canadian Consumer, is indeed a expert on all vehicles no matter what others say, he has devoted almost this life to doing this for Canadian Consumers,many companies like Ford and other have tried to take him to Court, but there law suites are always thrown out.

  • Invisible Invisible on Jul 08, 2010

    I don't understand the lumping together of large rental cars from Detroit with compact and midsize luxury cars from Europe and Asia?

  • Geeber Geeber on Jul 08, 2010

    The Impala is the all-you-can-eat buffet of cars. You get a lot of it, and the price is right. For many people, that is enough, and more power to them. But plenty of other people prefer higher quality, tastier fare for not much more money (or even less money in some cases, if size doesn't matter). My cousin had an Impala rental when her Dodge Caravan was in for accident repairs. She and her husband own the Dodge and a Jeep, so they don't hate domestics. Let's just say that the Impala didn't impress her and leave it at that.