Porsche's Business Up. Guess Why

Bertel Schmitt
by Bertel Schmitt
porsche s business up guess why

In the first nine months of the current fiscal year Porsche sold slighty fewer cars than in the same period of the previous year. But they made more money: They are looking at operating profits of €0.6b on sales of €5.2b. That’s a double digit operating profit, ladies and gentlemen, and none of the put and call hanky-panky is included. Now what do you think is the catalyst for the wunderbar numbers? Are you sitting down?

Yes, it’s the Panamera. Porsche sold 53.605 units total in the first nine months. 13.906 of those go on account of the Panamera. It came just in time, because the 911 suffers from a buyer’s strike: From August to April, only 13.137 units of the slot car changed hands, a decrease of 35 percent. Who’s to blame?

Die verdammten Amerikaner. Porsche suffered from a weak U.S. market, their stellar quality notwithstanding.

Porsche wants to close out the year with more units sales than the 75.238 in the previous year. Porsche bases its optimism on “a new generation of the Cayenne and new engine options for the Panamera,” says Das Autohaus [sub].

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  • Ronnie Schreiber Ronnie Schreiber on Jun 18, 2010

    Is it possible that the evergreen 911 has finally run its course? I see a similarity with the situation Jaguar faced with the previous XJ in that regardless of the high level of technology, the car still looks like its predecessors, a 40 year old shape and consumers have tired of it. Right now, the market for the 911 seems to be restricted to folks who like the Porsche 911. Considering all the high performance cars now available that have somewhere between 9/10ths and 11/10ths of the 911's performance that's understandable.

    • Newcarscostalot Newcarscostalot on Jun 19, 2010

      Double Damn! I just KNEW I was the only person that preferred the previous Gen XJ style. I do like the new design, but I prefer the new look on the XF as apposed to the XJ. Don't flame too bad, I beg you! :-)

  • Porschespeed Porschespeed on Jun 19, 2010
    Is it possible that the evergreen 911 has finally run its course? C'mon now. While I appreciate that you are far less acerbic on this topic than I, we both know the 911 ran its course in the mid 70s. At most generous. Since then, it has been nothing but remora. A tick, sucking blood from its profitable host brethren. An ass-engined anachronism, that quantitatively speaking, doesn't deliver the goods.

    • See 1 previous
    • Porschespeed Porschespeed on Jun 19, 2010

      RentalCarGuy, I suggest that you drive a TT Pana back-to-back against a TT 911. Especially at 8/10ths plus. The 911 is a very highly polished turd, but, when you get to the upper reaches of performance (which is a definitive part of the defined Porsche brand), hanging the engine off the ass-end is just bad physics. The only thing that keeps a modern 911 on the road at 7/10ths is a level of HAL aid that makes an Apollo lunar lander jealous... The 911 zombie must be decapitated.

  • Inside Looking Out This is actually the answer to the question I asked not that long ago.
  • Inside Looking Out Regarding "narrow windows" - the trend is that windows will eventually be replaced by big OLED screens displaying some exotic place or may even other planet.
  • Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
  • ToolGuy Meanwhile in Germany...
  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that