May Sales Analysis: Luxury And Premium Brands
Published: June 5th, 2010
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More by Edward Niedermeyer
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It's interesting to see where Audi falls on the chart. I always assumed they were in close with Merc-Benz and BMW, but the gap is quite significant. I seem to see them all the time.
I'll be curious to see this chart in 6 months to see how much of Mercury's sales Lincoln is able to absorb.
Speaking of Genesis... I haven't seen the 2,400 sold in May on any of these charts. Or did I miss it?
I fail to understand why are Buick and Mercury in this chart. GM may claim that Buick is a luxury brand. But the market certainly won't assert that. Buick could only sell at Avalon or Camry prices, period. Since TTAC isn't an outpost of GM, why should TTAC follow GM's empty claims so closely?