Chart Of The Day: Luxury and Premium Brand Sales, July And Year-To-Date

Edward Niedermeyer
by Edward Niedermeyer

BMW snagged the top spot last month, but Lexus and Mercedes are still battling for the top spot in year-to-date luxury brand sales. Lincoln and Mercury are running at less than half the rate of Buick and Cadillac, while Saab’s year-to-date number is nearly on par with its next-nearest rival Jaguar’s monthly number. Infiniti pulled ahead of Audi in YTD and monthly sales in July, as both brands prepare to overtake the canceled Mercury brand in the YTD sales race, and start chasing Acura. It continues to be a rowdy year for the luxury brands…

Edward Niedermeyer
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  • Drifter Drifter on Aug 11, 2010

    The fact that overrated (by press)/unreliable Audi trails both Acura and Infiniti proves that car buying public has lot more sense/knowledge than so called auto journalists.

    • See 4 previous
    • NulloModo NulloModo on Aug 12, 2010

      BDB - Thanks for the tip, I've never seen that site before, it's great.

  • Drifter Drifter on Aug 11, 2010
    Acura is on the level of Buick and Lincoln, not Audi. For example, they don’t have anything like the 7-Series/A8/S-Class/LS. How many A8 did Audi sell? Rest of the Audi lineup is glorified FWD sedans mostly based on plebeian VWs (which by the way is getting the rear kicked even by Hyundai), same as Acura.
    • See 3 previous
    • Th009 Th009 on Aug 12, 2010

      @Drifter, you should get your facts straight. While the A3 is based on the same platform as the Golf and (outgoing) Jetta, and the Q7 shares the platform with the Touareg (and Porsche Cayenne), the rest of the Audi lineup is built on Audi-specific platforms. Longitudinal vs transverse engines should give you a clue ...

  • Marjanmm Marjanmm on Aug 12, 2010

    Is Infiniti sold only in North America? I mean 10K units a month isn't much more than the 100K a year Alfa Romeo has come down to and is consequently unprofitable and close to be killed off. 100K or so a year cannot possibly be enough to maintain a range of world class BMW chasing rear-wheel drive cars so different to standard Nissans and Renaults.

  • Rain Rain on Aug 12, 2010

    Well, to the uninformed consumer/non-enthusiasts (like 90% of buyers), if you asked them what they thought is a luxury brand, the 1st brands that would come to their mind is BMW/Mercedes and perhaps Lexus. Also I'm surprised how Audi is getting its ass kicked by GM/Acura/Infiniti and even Mercury (LOL), despite all the hype of how awesome their cars look, class-leading interior, sporty yet refined performance, etc etc.