What's Wrong With This Picture: "Friendly Competition" Edition

Edward Niedermeyer
by Edward Niedermeyer
whats wrong with this picture friendly competition edition

Audi and BMW have history of trading shots in their advertising, not only calling out their rival by name, but also targeting each other’s advertising. With China taking on increased importance in the global luxury car game, the battle has moved to Hong Kong where BMW has purchased this giant billboard… immediately over an Audi dealership. Insecure much?

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4 of 7 comments
  • Ott Ott on Apr 27, 2010

    Serves Audi right for dropping the ball and not renting that billboard in perpetuity... Who's running that dealership anyway?

  • Edlaz Edlaz on Apr 27, 2010

    All's fair in love and war, I guess. Good placement of the ad for maximum aggressive effect.

  • Hakata Hakata on Apr 27, 2010

    Also good play by McDonald's. Most A6/5-series intenders don't even think about cross-shopping a Big Mac, but when they do, they are always shocked by the value proposition: two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun... standard.

  • Undrgnd40 Undrgnd40 on Apr 27, 2010

    audi customers must have a different opinion about beauty.