Ask the Best and Brightest: What Should Buick's New Tagline Be?
I know: shooting fish in a barrel. (“If only those damn fish would keep still. Martha? Martha! Where are my reading glasses? Damn! I dropped them. In the barrel! I said… Oh never mind.”) But Automotive News [sub] is reporting that Buick is changing its tagline– again– without telling us the new motto. Just in case you’ve forgotten (“Martha? Martha! Where’s my damn medication?”), Buick’s current tagline is “Drive Beautiful.” In the past, we’ve been asked “Wouldn’t You Really Rather Have a Buick?” and told “You’re Better Off With a Buick.” Buick was once “The Beautiful Buy” (hence the outgoing motto), although before that it was more of a head than heart deal, apostrophes be damned (“Smart Buy’s Buick”). And we all know that “When Better Automobiles [crossovers? minivans? SUVs?] Are Built, Buick Will Build Them.” Oh, I forgot “The Solid Feeling.” And the wartime “Buick Powers the Liberator.” And “Better Buy Buick.” And “Buy Buick’s Best.” And “Buick’s the Beauty.” And “It’s Buick Again.” [thanks to oldcarandtruckads.com]
More by Robert Farago
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Buick: "Does Anyone Else Smell Burnt Toast?"
Buick - If you only get 6 hours make sure they're a good 6 hours. Buick - Keeping rentals going for 2 decades. Buick - Closing down sale, many discounts. The new LaCrosse should either be positioned in the Cadillac lineup as an ES350 competitor Its going to have to be a Hyundai->BMW improvement over the last one to even have a hope of parking in the same multi-story as that for capability. And even then it won't be on the same floor. I'll have a glass of what he had please.
"'damaged brand'?-Ask the man who owns one!!!"
Seriously maybe Buick ought to bring back the mid-60s Buicks and add modern updates like airbags, ABS, emissions, power everything, etc but use the very same body, interior, chassis, etc. That would make it unique in the new car market... Wonder home many people would line up for the car??? I don't mean a $45K retro looking pickup that had been modernized inside and out - I mean the actually old design of everything that would pass safety and emissions tests... Most of the current GM sedans are pretty bland but I'd certainly give one of those 60s style cars a serious look if the mileage was at least 25-30 on the highway and they kept the weight down so that a modern V-6 could haul it around at a decent clip. All of the little slogans in this article were REALLY funny.