Ask the Best and Brightest: What Should John Wolfe Name His Dallas Car Talk (oops) Radio Show?
Although there’s nothing routine about him, John Wolfe is a stand up guy. A regular here at TTAC. A shining example of our Best and Brightest. While I’m trying to keep the word “fire” as far away from this sentence as possible, I think we can all admit that even the most insightful commentator hereabouts occasionally draws a blank. So it’s no surprise that this appeal to his fellow carmudgeons across the e-transom, of which I share with you.
My radio show is fixing to morph into a three-hour Saturday morning program on CBS radio in Dallas. We’re still keeping the small town affiliate network, but big D is the obvious focal point considering the entire listenership population of my current 6 affiliates totals 10% of the population of the new affiliate. I have the concept down pat in my mind, but I need a name. Something punchy, cocky, demands attention. Currently there are two Saturday morning talkers in the DFW market “Wheels with Ed Wallace” and “The Car Guy” (Jerry Reynolds auto advise show). [Being a modest, low-key kinda guy] I really like the name “King of Cars.” However, that idea came from a popular show on A&E TV [about a scumbag four-square wielding Chrysler dealer]. Any ideas?