SEMA OEM Report: Scionara?

by Edward Niedermeyer

November 7th, 2008 11:06 AM

Kia’s booth at SEMA was quiet and empty compared to the Genesis-fest at sister firm Hyundai’s space. But fewer fans meant a chance for a closer look at several near-production concepts that point the way forward for the “other” Korean budget automaker. And though Hyundai seems to have Lexus in its crosshairs, Kia appears to be gunning directly after another Toyota’s Scion. First up, Kia’s Soul Burner concept looks like a (not quite production-ready) alternative to Scion’s xD. Strip away the flame-tread show tires, and a few other tuner-show fripperies, and it’s a practical, flexible, stylish little hatch. The styling doesn’t exactly put the “b” in subtle, but it’s a reasonable compromise between practicality and urban chic. Fit-and-finish clearly needs some work (paint bubbles on a show car?). But a cheaper, better-looking (in the eyes of this beholder) xD should have Toyota sweating more than a little. Kia’s Koup Concept has an equally laserlike-focus on stealing sales from the Scion tC. The stylishly unisex Koup sports clean lines, sharp-looking head- and tail lights, and a surprising impression of quality compared to the Soul Burner. Slap a Honda badge on the Koup and you might think it was the next Civic Si. Put it next to a tC with no badges at all, and you might have a hard time guessing which came from the world’s most successful automaker.

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Psarhjinian on Nov 07, 2008

Kia would benefit from bringing over the Ceed/Proceed sooner rather than later. Doing something to push the Rondo might not be a bad idea, either. Hyundai doesn't seem to understand that it needs to keep Kia and itself separate, which leads to: However, I think the Genesis Coupe should have been a Kia as well… I'd be ok with the Genesis as a Hyundai, but Hyundai needs to forget the Tiburon and allow Kia and the Koup to stand alone. The Borrego was a stupid choice as a Kia, but would have made sense as a Hyundai; vice-versa the Elantra wagon/i30: it's a better Kia than a Hyundai. And there's others: Better Hyundais: Amanti, Magentis/Optima, Sedona Better Kias: Tiburon, Santa Fe, Accent, Getz

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Billc83 on Nov 07, 2008

I must agree with MrDot and BlueBrat, the Koup looks particularly nice. Too bad we don't have any shots of the headlights. If it makes it to the US, I'd look at it. The Soul Burner, not so much. Just doesn't do it for me.

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