By on November 7, 2008

OK, before we get into the gory details, let’s take a moment to acknowledge the fact that Chrysler’s presence at the SEMA show was something of a minor miracle. Of course, there are presences and there are presences. Chrysler’s display was tucked far away from the highest-trafficked areas of the Las Vegas Convention Center. And its stand was the only major OEM presence on the ground floor of the South Hall, which was otherwise packed with wheels, tires and cheesecake. Of course, if you never found it you’d not have missed much. The whole shebang could be summed up in a single word: Challenged. There were about equal numbers of new and vintage Challengers making up the vast majority of the Mopar display. Sure, there were a handful of lifted Rams and Jeeps, but otherwise it was all Challenger, all the time. In the interests of complete fairness, Chrysler also showed a Landaulet version of its 300C and there was a Viper as well. But no Calibers, Chargers, Avengers, Sebrings, etc. Not that they were necessarily missed, but it definitely gave the impression that ChryCo’s corporate masters were spending as little money as possible in order to highlight only the most strip-and-flippable brands in the stable. And though the 300C-ized Magnum’s crucifix art pictured here seemed to sum up Chrysler’s tragic circumstances, it was not part of the Chrysler display.

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5 Comments on “SEMA OEM Report: Jesus Died For Chrysler’s Sins...”

  • avatar
    jerry weber

    I agree, Chrysler gets to the promised land of dissolution first. However, aren’t we talking about the old Mobilgas economy run here. Chrysler’s entry will run out of gas first, then GM’s finally Ford’s about 1/4 mile farther down the road? In a feat of relative weakeness, there is just that, weakness. I see no strength in any of the othe two Detroit builders that gives them a reprieve for the long haul.

  • avatar

    Interestingly, the car above is probably not a chop job. In Europe, magnums receive 300C front ends, as Dodge has no presence on the Euro market, and Europeans love wagons. Hence, the 300C wagon!

  • avatar

    There is nothing wrong with promoting what a business has going for them.

    Regarding showing off old and new Challengers, I would say that we all have cars that we wish we had bought that we didn’t. If you wanted a Challenger back in the day but couldn’t buy one such as the wife wouldn’t allow it, or you just couldn’t afford it, now you can! That is the message here.

    The video link below is from the January 2008 Denver Car Show, where along with a 2008 you will see a 1970 Challenger and 1969 HEMI Daytona Charger. The Charger is still owned by the original owner (and I’ll add that his wife was not thrilled when he first drove it home, and it was also a grocery getter for a time).

    Someday I’m sure that I’ll add a 2008 Challenger to my list of cars I wish I had bought back in the day… (sigh)

  • avatar

    MoPar was in the same hall at last year’s show, so them being there this year is in of itself not a damning development. I am in the trade show industry, so I know space selection and priority points apply to where you are. Budget is what sets the size of your space.

  • avatar

    Come on Ed,

    now that you’ve done the SEMA death watch mini series, how bout surprising us all with SOMETHING you found that you actually liked? If there is no such creature, how bout… disparagingly telling us what other people thought was hot?

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