SEMA OEM Report: Jesus Died For Chrysler's Sins

sema oem report jesus died for chryslers sins

OK, before we get into the gory details, let’s take a moment to acknowledge the fact that Chrysler’s presence at the SEMA show was something of a minor miracle. Of course, there are presences and there are presences. Chrysler’s display was tucked far away from the highest-trafficked areas of the Las Vegas Convention Center. And its stand was the only major OEM presence on the ground floor of the South Hall, which was otherwise packed with wheels, tires and cheesecake. Of course, if you never found it you’d not have missed much. The whole shebang could be summed up in a single word: Challenged. There were about equal numbers of new and vintage Challengers making up the vast majority of the Mopar display. Sure, there were a handful of lifted Rams and Jeeps, but otherwise it was all Challenger, all the time. In the interests of complete fairness, Chrysler also showed a Landaulet version of its 300C and there was a Viper as well. But no Calibers, Chargers, Avengers, Sebrings, etc. Not that they were necessarily missed, but it definitely gave the impression that ChryCo’s corporate masters were spending as little money as possible in order to highlight only the most strip-and-flippable brands in the stable. And though the 300C-ized Magnum’s crucifix art pictured here seemed to sum up Chrysler’s tragic circumstances, it was not part of the Chrysler display.


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  • HtownHeff HtownHeff on Nov 07, 2008

    MoPar was in the same hall at last year's show, so them being there this year is in of itself not a damning development. I am in the trade show industry, so I know space selection and priority points apply to where you are. Budget is what sets the size of your space.

  • Wolven Wolven on Nov 07, 2008

    Come on Ed, now that you've done the SEMA death watch mini series, how bout surprising us all with SOMETHING you found that you actually liked? If there is no such creature, how bout... disparagingly telling us what other people thought was hot?

  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2022&year2=2022&make=Jeep&baseModel=Wrangler&srchtyp=ymm&pageno=1&rowLimit=50Annual fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.
  • FreedMike How about the “Aztek” package? Wait, this car already has that…Said it before and I’ll say it again: they need to restyle the hind end on this car, stat.
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