SEMA OEM Report: Jesus Died For Chrysler's Sins

Edward Niedermeyer
by Edward Niedermeyer
sema oem report jesus died for chrysler s sins

OK, before we get into the gory details, let’s take a moment to acknowledge the fact that Chrysler’s presence at the SEMA show was something of a minor miracle. Of course, there are presences and there are presences. Chrysler’s display was tucked far away from the highest-trafficked areas of the Las Vegas Convention Center. And its stand was the only major OEM presence on the ground floor of the South Hall, which was otherwise packed with wheels, tires and cheesecake. Of course, if you never found it you’d not have missed much. The whole shebang could be summed up in a single word: Challenged. There were about equal numbers of new and vintage Challengers making up the vast majority of the Mopar display. Sure, there were a handful of lifted Rams and Jeeps, but otherwise it was all Challenger, all the time. In the interests of complete fairness, Chrysler also showed a Landaulet version of its 300C and there was a Viper as well. But no Calibers, Chargers, Avengers, Sebrings, etc. Not that they were necessarily missed, but it definitely gave the impression that ChryCo’s corporate masters were spending as little money as possible in order to highlight only the most strip-and-flippable brands in the stable. And though the 300C-ized Magnum’s crucifix art pictured here seemed to sum up Chrysler’s tragic circumstances, it was not part of the Chrysler display.

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  • HtownHeff HtownHeff on Nov 07, 2008

    MoPar was in the same hall at last year's show, so them being there this year is in of itself not a damning development. I am in the trade show industry, so I know space selection and priority points apply to where you are. Budget is what sets the size of your space.

  • Wolven Wolven on Nov 07, 2008

    Come on Ed, now that you've done the SEMA death watch mini series, how bout surprising us all with SOMETHING you found that you actually liked? If there is no such creature, how bout... disparagingly telling us what other people thought was hot?

  • Fred Trump's "concerted effort" will be to speak at a non-union plant. Don't forget he promised to keep Lordstown open.
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  • SCE to AUX Good summary of the circus, Matt.The UAW members should see this as typical uniparty pandering - nothing more. As I said before, no President should be visiting a picket line.They should also realize that their jobs depend more on their employers than the government.UAW jobs were evaporating long before modern EVs came around. Ironically, more EVs are built by non-union workers, anyway, because the UAW's employers can't figure out how to scale up. Tesla already employs about 2/3 as many people as Ford or GM.
  • Parkave231 Something's fishy here.