A Quick Note to TTAC's Best and Brightest
First, again, my public thanks to our former Managing Editor Justin Berkowitz. In the interests of keeping the business afloat, TTAC has cut the ME position from our roster. Although Justin will continue to contribute to the site, we can no longer afford his full-time services. As and when we can, I’d be delighted to renew our more intensive association. Secondly, a TTAC commentator has complained that we’re heavy on the politics/business, light on the actual car coverage. And it’s true. As I survey the autoblogosphere this morning, there’s nothing but TTAC-worthy headlines everywhere (except for AB, obviously). While I will charge our freelancers with amping-up the [strictly-defined] auto news, I’ve decided to pursue the bailout story/U.S. auto market collapse full-throttle. It’s a story in which we’ve developed considerable expertise, and one that needs an independent voice. As someone with a lot more insight that I said, this too shall pass. But until it does, TTAC’s going to cover developments as best we can, on your behalf. Thanks again for your patronage and support.
[UPDATE:: OK OK. Forget the subscription model. Jeez!]
I seem to recall TTAC having a merchandise store awhile back. With coffee mugs and tshirts, I distinctly remember a "TTAC" license plate logo on the merch... I dunno. There's a lot that could be done with The Truth About Cars merchandising.
Instead of a mandatory fee subscription, I'd suggest some kind of donationware model. There are those with big pockets, those with small pockets, those that consider the value high or not so much. The point is, I'd gladly donate some money out of free will, though I'm not so glad to be forced to pay for content. And TTAC has a cause I'd want to support. There's also the question of overseas readers. I would guess that at least 10 percent of both readers and contributors comes from at least 200 other countries than U.S. of A.
Mr. Farago, I like the site. I, like most people, only buy a car once every few year. But we all pay taxes every quarter. And we, the autoworkers, and suppliers, have bills to pay every month.