Ask the Best and Brightest: Is There Car Review Star Inflation At TTAC?
A member of the TTAC B&B wrote in to Robert this morning with some unhappy feelings. He feels that stars for cars are going out like free money in the recent months at The Truth About Cars. In this reader’s words:
I had no idea that writers’ star ratings are not edited. Are writers given any instructions on how to rate? In keeping with TTAC’s take no prisoners reputation, I would like to see some uniformity in the ratings where
Top 5% get 5 stars
Next 15% get 4 stars
Middle 60% get 3 stars
Next 15% get 2 stars
Bottom 5% get 1star
In other words, I want to see most cars get a 3-star rating and, as a corollary, a 4-star or 5-star rating to really mean something. This would be really helpful to car shoppers. Currently, however, your writers seem to be giving 4-star ratings out like hot cakes.
Well here’s your chance, B&B. Tell us if you think we are experiencing star inflation. Obviously, our usual rules about flaming the site are suspended. But keep it civil, or I’m going to bust out the whoopin’ stick.