Nissan Shifts Expectations, From Trucks to Cars

nissan shifts expectations from trucks to cars

As goes ToMoCo, so Ghosn Nissan. Once truck-happy, Nissan is shifting its production away from not-so-good-on-gas trucks and SUVs and is instead building more cars. Nearly alone in the industry, Nissan's sales rose 8.4 percent in May. However, sales of the full-size Titan and Armada were off a 50 percent each. Nissan stayed afloat on the back on the Altima; the CamCord competitor saw its sales climb to 34,428 units (up 43 percent). By shifting around production at its North American plants, Nissan feels it can up production of the hot selling Altima, while decreasing production of the not big boys– without laying off any workers. The shift should yield an additional 2k Altimas a month. It doesn't mean Nissan is getting out of the truck business, though. The Titan will be replaced by a Mexican-built badge-engineered Dodge Ram while Nissan rebadges Frontiers as "Equators" for Suzuki. The plant currently building Titans will start building commercial vehicles.

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  • Jonny Lieberman Jonny Lieberman on Jun 10, 2008

    gawdodirt: Oh no! You figured out our vast anti-Detroit conspiracy! Er, or... I didn't write the post about GM switching, etc.

  • Nick Nick on Jun 10, 2008
    The Titan will be replaced by a Mexican-built badge-engineered Dodge Ram Alternatively 'The Titan will be replaced by a Nissan built on tooling acquired from a bankupt Chrysler.'

  • Gawdodirt Gawdodirt on Jun 11, 2008

    Jonny, That was figgered out long ago. I even got a personalised "Pass Go, Do NOT Collect $200,' from the jefe. Good thing that GM is selling great everywhere else! Maybe THEY don't read TTAC!??!

  • The Luigiian The Luigiian on Jun 13, 2008
    NickR : June 10th, 2008 at 10:44 pm The Titan will be replaced by a Mexican-built badge-engineered Dodge Ram Alternatively ‘The Titan will be replaced by a Nissan built on tooling acquired from a bankupt Chrysler.‘ LOL! Kind of. Nissan’s trucks and SUVs never quite made the grade but their cars are better than what the “domestics” have to offer right now. If GM, Ford and Chrysler had a good small and medium car product portfolio to fall back on then they wouldn’t be in the mess they are now. It's not as simple as to just say "The big three should have had better small and medium sized cars." They should have had a better product portfolio, period. Not only did they jettison the small cars, but the minivans and compact trucks as well. And they're all feeling the burn for those decisions. The Chevy Colorado still limps along at the bottom of its class. Why? Trucks are what Chevy is supposed to do right. It's embarrassing. Uplander? Good God. Ranger? Don't get me started. Had it not been for Ghosn, Nissan would have been DOA in the nineties partly because its large trucks and SUVs were awful. If a company can't make all of its customers happy it fails as a corporate entity. It's as simple as that.

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