Watanabe: No Toyota Diesel Hybrid For You!

Edward Niedermeyer
by Edward Niedermeyer
watanabe no toyota diesel hybrid for you

Attention car companies who desperately want to beat Toyota at the green car game: start building diesel hybrids now. Accordingt to Automotive News [sub], Toyota President Katsuaki Watanabe says his company has no plans to build a hybrid diesel car. Toyota leads worldwide sales of gas – electric hybrids, plans to offer diesels on the Tundra/Sequoia platform and sells a truck in Japan with a hybrid diesel powertrain. So what's the issue? Unlike other companies we could mention (cough, GM, cough), Toyota doesn't see the value in rushing prohibitively expensive green technology to market. "A diesel hybrid car would cost more than a gasoline hybrid," explains Watanabe, reminding the greenrush crowd that the car business is still a business. So what of diesel hybrid concepts from Mercedes and Volkswagen? We can only assume that consumers have long become accustomed to overpaying for German offerings.

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