Apple to VW: Run!
According to Spiegel, Apple's Steve Jobs and VW's boss Martin Winterkorn met in California a few days ago to discuss "various projects," and set an agenda for several meetings to come. The magazine speculated that there might be a joint project: an "iCar" integrating Apple's design principles into a future "supercool" VW model. Asked about the new Wolfsburg-Cupertino axis of gizmo, a VW spokesman refused to supply details, admitting only that Jobs and Winterkorn had discussed "a lot of ideas." Given that Apple tends to ostracize any business partner who spills the beans on new projects, the iCar could be DOA. True to form, Apple will refuse to comment on the iDea, and Wolfsburg will try to spin it as a hiptastic attempt to bring der bling to die Volk. (iCarumba!) Saying that, in '03, [both] U.S. new Beetle buyers received a "free" Apple iPod during their sci-fi oblivious "Pods Unite" promotion.
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omnivore, yes and people who live in their own little worlds.
I see this as a marriage. Apple, buy less, pay more. VW same. So whats the issue ?
I've been saying this for years.. Volkswagen is the Apple of the car industry... same demographic. Also .. VW, the car you wish you could wear.
The car isn't in the commercial yet. http://www.youtube.com/watch?v=rw2nkoGLhrE