Traditional car shoppers are moving away from small sedans and toward compact crossovers. That’s the conventional wisdom used to explain the slowing sales we see in some models. But could there be another reason? Could it simply be a lack of focus and attention to the compact segment?
There is one model that’s seen a meteoric rise in sales since 2013: the Sentra. Nissan’s complete overhaul three years ago and aggressive pricing doubled Sentra sales since then, moving it from a “top 15” player in sales to number five in 2015.
In an effort to maintain the trajectory, Nissan opted for a major refresh after just three years on sale. (Sounds like the Honda plan with the Civic, doesn’t it?) Perhaps the key to compact success is a combination of frequent updates and more gadgets for shoppers to choose from. That sums up the 2016 Sentra perfectly.