Speaking at a preview event for the next-generation Hyundai Genesis, Hyundai CEO John Krafcik defended his company’s decision to forgo establishing a seperate luxury channel for cars like the Genesis and Equus. While the rationale put forth usually revolves around the exorbitantly expensive pricetag for launching a new brand and an all-new sales network, Krafcik put it from another angle.
I’ve always had a soft spot for Volvo, that’s probably why I’ve owned two and chose European Delivery on one of them. But Volvo has a problem. It’s not the product. It’s not even the brand positioning. It’s a lack of advertising and visibility. Let’s dive deep into my mind as I pontificate about Volvo’s destiny.
I’ve dished out plenty of Buick love lately. The Verano beats Acura and Lexus at the entry-luxury game and the tiny Encore is an oddly attractive (albeit underpowered) crossover that is outselling the Mini Countryman and Range Rover Evoque by a wide margin. What can we attribute this sales success to? I posit that the original Buick Enclave is the impetus. Landing in 2007 as a 2008 model, it was the poster child of the “new Buick.” On the surface, the Enclave was the replacement for the Buick Rainier, the only GMT360 SUV I haven’t owned. (Just kidding, I’ve only owned 2 of the 11 varieties.) But that’s a simplistic view. In reality the Enclave was intended to elevate the brand enough to compete with three row luxury crossovers from Germany and Japan. This brings us to today’s question: six years and a mild face-lift later, does the Buick still have the goods?
The Acura ILX has been derided as being nothing more than a gussied-up Honda Civic, an analogy that I too applied to the compact Acura when it first arrived. But then our own Brendan McAleer caused me to question my dismissal of the ILX. How many shoppers out there are willing to option-up a base model by 50% and don’t think twice about the fact their “limited” model looks just like the base model? All of a sudden the ILX, especially the 2.4L model we tested made sense to me. What was the revelation? Click through the jump to find out.
The LS 600hL is the pinnacle of Toyota and Lexus engineering. It is the largest Lexus sedan, the brand’s most expensive model, the most expensive hybrid in the world and, with the death of BMW’s V8 ActiveHybrid system, it is once again the most powerful hybrid on sale. Yet the LS 600hL hasn’t had an easy time of things. The large luxury sedan has been lambasted for being the antithesis of green thanks to its EPA combined 20 MPG score. Critics also question whether the 600hL’s enormous premium over the LS 460L can ever be “justified.” I too questioned the logic behind the 600hL at first, but then I spoke with someone who changed my mind. Before we dive in, let’s talk about the elephant in the room. The 600hL starts at $119,910. With all the options checked, you land at $134,875. Without destination. Put your eye balls back in their sockets and click past the jump as we dive into an alternate universe.
Mercedes-Benz E-Class sales shot up 44% in August 2013, a 2008-unit gain. This improvement followed up on July’s 10% year-over-year improvement, which put an end to four consecutive months of decline for the now-recently facelifted E-Class, Mercedes-Benz’s core midsize model.
No sooner did Bentley confirm that they will indeed be producing a premium priced crossover, then Rolls-Royce CEO Torsten Mueller-Oetvoes announced that they will join the other British ultra luxury marque in offering a utility vehicle, likely to cost even more than the Bentley, which is expected to start at about $250,000.
Kia has big plans for America. The Korean brand that was written off in the 1990s, and is best known for making inexpensive cars with long warranties, isn’t planning an assault on the mass market. Kia has bigger plans: compete head on with Lexus, BMW and Mercedes. Say what? Yep. By 2017 Kia promises they will be ready. Rather than leaping right into the market, Kia is dipping their toes into the murky waters of the near-luxury pool. In many ways the near-luxury segment is a harder place to compete. This segment is full of aspiring brands trying to move up (Buick and Cadillac), brands that are floundering (Acura), brands that are treading water (Volvo and Lexus’s FWD models ), brands trying to expand down (Mercedes with the CLA) and brands that have no idea what their mission is (Lincoln). Into this smorgasbord lands a sedan that managed to be the most exciting car I have driven this year and the most awkwardly named. Now that I have that spoiler out of the way, let’s dive into the Credenza. I mean Cadenza.
In remarks with the Detroit News’ Karl Henkel, J Mays, Ford’s chief stylist and a senior vice president of the automaker, acknowledged that the Dearborn automaker’s Lincoln brand has lost cachet as a luxury brand and that it will take years to turn the brand around.
“No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make.” (Read More…)
In a push to get younger consumers into dealerships, Lincoln has undertaken a crash rebranding program. Ford is pushing dealers to upgrade facilities, as well as retraining sales staff in the lingo of “progressive luxury.” Chic furniture and flatscreens are some of the stereotypical dealership improvements that Lincoln hopes to persuade dealers to implement. But there’s one initiative that’s certainly out of the ordinary: the creation of a Lincoln-specific scent, to be wafted through dealerships.
Breaking into the Luxury market isn’t easy. Toyota has arguably had the most success with Lexus, the only full-line luxury marque sold in America that isn’t German. Infiniti gave up on trying to go head-to-head with the S-Class and 7-Series when they ditched the Q, and Cadillac has yet to have a complete and coherent strategy. Meanwhile Acura started off strong with the Legend, created a competent E/5 competitor with the all-wheel-drive RL, and then things started to fall apart. Can the RLX bring the brand back?
Automotive imports to China were down 11% in the first six months of 2013, to 526,000 cars, according to China’s largest import dealer group. That wasn’t the only bad news luxury car importers got.
1996 was the last year of the Cadillac Fleetwood and possibly the last year for any General Motors Brougham edition. Can it be that The General has been Brougham-less for 17 long years now? Here’s a reminder of what Cadillacs were like when the postwar Cadillac-buyer demographic (i.e., those old enough to remember Prohibition) remained just barely young enough to buy new cars. (Read More…)
My statement “BMW is the new Mercedes” may have ruffled the most feathers, but the second thing that gets thrown in my face is: “what then has Mercedes become?” I’m sorry if the forum fanboys can’t adjust to the new normal that is a softer, more civilized, more luxurious BMW that puts comfort over balls-out performance. Sometimes you just have to let the ostrich keep its head in the hole. If you think the M6 is the best thing since sliced bread, read no further. This isn’t about BMW, this is about the German luxury company. What of them? To find out we were tossed the keys to a six-figure beast for a week.