#hyundai

Unlike the 1956 Packard Predictor concept, which foretold nothing but GRIM DEATH for the once-proud marque, Hyundai’s Prophecy is living in happier times. The Korean automaker is on the upswing again, thanks to an influx of crossovers, but the brand’s future shares an uncertainty with other automakers. Namely: will anyone buy their electric cars?

Bound for next month’s Geneva Motor Show, the Prophecy hints at the shape of electric Hyundais to come.

Not that there’s ever a good time for a global pandemic threat, but the coronavirus currently sweeping through Asia really could have scheduled itself more conveniently. China was already in the midst of an economic downturn when the virus reared its ugly head, with the country’s automotive sector having just moved backward for the second year in a row. The outbreak, centered in the Hubei province’s capital of Wuhan, is guaranteed to worsen the issue.

Responsible for about a tenth of China’s automotive manufacturing power, the region has basically gone dark since the outbreak picked up steam late last month. Over 50 million people are now presumed to be under house arrest due to the Chinese quarantine. Forbidden from going outside, they’re hardly likely to risk infection and government ire just to put for a few hours at their local factory. They also aren’t going to run out to their nearest dealership to support the ailing economy — but that’d be the first place to go after the sequestration ends.

If I were in their shoes, I certainly wouldn’t be taking the bus for a while.

Developing a new vehicle platform in-house is an expensive affair, making the cost of producing an electric vehicle from the ground up a heavy weight to place on an automaker’s balance sheet. Margins for such vehicles are currently slim, if not nonexistent. No wonder everyone’s trying to free up cash.

And yet, because the world has decided EVs are the future, automakers can’t be without them. Ford recently partnered with Michigan startup Rivian to source a platform for an upcoming Lincoln crossover, and now Hyundai has followed suit.

Hyundai and Canoo. Best buddies.

Though it plays second fiddle to more popular hot hatches from Honda and Volkswagen, Hyundai’s Elantra GT is not without a generous list of attributes. Space, inoffensive styling, and value play a large role here, even if the N Line variant (formerly Sport) can’t match the output of its boosted rivals.

For the coming model year, Hyundai aims to ensure the Elantra GT attracts more eyeballs.

Hyundai Motor America is recalling nearly 430,000 vehicles in the United States over a short risk that could create a fire hazard. Affected models include Hyundai Elantras from the 2006-2011 model years and the Hyundai Elantra Touring from 2007-2011.

Even though the problem is really similar to the one that afflicted older Azera and Sonatas manufactured around the same time, Hyundai says the recall is not related to previous Hyundai recalls. Both cases involved moisture getting into the antilock brake module, which then overheats and creates a fire risk. In both cases, Hyundai said fires can occur after the vehicle is turned off.

Hyundai usually waits a bit before revealing the hybrid variant of the Sonata, and the Korean brand continued the tradition with the latest iteration of its midsize sedan. Sporting the same polarizing styling as its gas-only sibling, the 2020 Sonata Hybrid delivers significant improvements in fuel economy while debuting a gimmicky feature that Hyundai says amounts to “free miles.”

Good thing it’s always sunny in Chicago.

As Hyundai, following a years-long deliberation process, prepares to put the Santa Cruz into production in Alabama, spy photos have emerged of a prototype undergoing cold-weather testing.

Maybe it was just playing in the snow. Regardless, the camouflaged vehicle is our best look yet at the brand’s long-awaited personal pickup.

I sparked a minor Twitter argument this week after offering up an image of a brand new car that’s available in a truly horrible exterior color. Public Car Twitter opinion mobilized quickly and angrily against my take, and only a couple others were brave enough to take my side against such a visual crime.

Today we talk paint.

Perhaps realizing that his job was done, Michael O’Brien, Hyundai Motor America’s vice president for product, announced his departure from the automaker late Friday.

O’Brien leaves the company he served for nearly 20 years on February 3rd, heading off to pursue “other interests,” the grateful automaker said in a statement. Put in charge of the Korean brand’s product direction, O’Brien played a major role in turning around a flagging sales situation with a surge of crossovers big and small.

At some point in the past few years, the word “basic” began being used as a pejorative, aimed at young men and women whose personal style and interests were “ exceedingly ordinary,” in the words of the great Urban Dictionary.

You know the stereotype: pumpkin spice lattes and Ugg boots for women; untucked button-down shirts, Axe body spray, and dingy baseball hats for men.

Basic doesn’t have to mean bad, boring, or ordinary, though. It can also mean simple. And the 2020 Hyundai Venue is just that: Simple. And that’s not meant as a pejorative.

Which isn’t to the say the Venue is without flaws. But it’s meant for basic – there’s that word again – transport, and not much else, and it’s poised to do that job well.

The other day, we told you about Subaru bucking the industry’s cooling trend to scratch out yet another record year-end sales tally. A full year of Ascent production catapulted the brand over a hurdle that, without the new model, it would have failed to clear.

Nothing beats a new three-row crossover for hiking sales, boosting ATPs, and growing margins.

It’s something the members of Hyundai Motor Group know well. Both Hyundai and Kia have a brace of crossovers to thank for the solid sales gains enjoyed in 2019.

Hyundai Motor Group India hopes to grow interest in the Kona Electric by having the subcompact crossover become the first EV to drive to Mount Everest’s base camp. While demand for the model has so far been relatively low, with deliveries averaging roughly 100 units per month in the U.S., it’s performed rather well globally (for an EV). Hyundai has one of the best ratios of plug-in sales in the industry — with about 5 percent of global sales going toward something rechargeable.

The figures vary month to month, but Hyundai has been able to consistently rely on at least 4,000 EV sales per month through 2019. In October, Hyundai said it shipped over 8,000 plug-in models, with continued growth anticipated through the end of this year.

Unfortunately, Indian auto sales aren’t particularly healthy. Volume is down over 30 percent vs last year and Hyundai promised $250 million to the nation to further the sales of electric and hybrid vehicles. EV sales are particularly bad, with estimates of all-electric passenger vehicles being no higher than 10,000 units (total) over the last five years. The brand likely figured a regionally focused publicity stunt might help boost interest in Asia while giving international markets a similar bump. After all, everyone in the world has heard of Everest and the dangerous ascent to its peak.

Many sedans are due to fade away at the end of this year, replaced via a cadre of crossovers (as preferred by Middle America). To that end, we began a trio of sedan-focused QOTDs last week. First up were the compact and subcompact sedans, where your author awarded the Mazda 3 a class win.

This week, we’re talking midsizers. The choices are fewer in number than you might think.

I drove the racetrack-ready Hyundai RM19 prototype, and I didn’t crash it.

The day after the Los Angeles Auto Show, while most of the rest of the assembled automotive media was either at home or in an airplane heading that way, I was in a shuttle bus heading north from Westwood/Beverly Hills towards the desert. Awaiting me would be the RM19 high-performance version of the Hyundai Veloster N.

The bus was ferrying me to Hyundai’s Proving Grounds located in/near California City, California. In addition to driving the RM19, I’d autocross a production Veloster N against the clock – something I did on the launch last year, outside of Sacramento – and be offered the chance to ride right-seat with a pro driver on an autocross in a race-prepped Veloster N. I’d also get to off-road a Palisade SUV and take a Nexo fuel-cell crossover around the high-speed track.

I skipped the right-seat ride due to lack of time, and I have little to say about autocross or the off-road. Those were merely repeats of experiences I’ve had before. The story here is the RM19, which Hyundai claims is a preview of future N products.

That exact future isn’t yet clear.

We all have that one friend who puts Tabasco sauce on everything. Even foods that aren’t meant to be spicy are doused – this person has to give their food a kick.

Hyundai’s 2020 Sonata N Line is sort of the midsize sedan equivalent of that.

I flew to Arizona to test the redesigned 2020 Hyundai Sonata, and while there I got a surprise – I’d be driving an N Line prototype part of the way back to the hotel from lunch.