Hyundai Taps California Firm for Joint EV Platform

Steph Willems
by Steph Willems

Developing a new vehicle platform in-house is an expensive affair, making the cost of producing an electric vehicle from the ground up a heavy weight to place on an automaker’s balance sheet. Margins for such vehicles are currently slim, if not nonexistent. No wonder everyone’s trying to free up cash.

And yet, because the world has decided EVs are the future, automakers can’t be without them. Ford recently partnered with Michigan startup Rivian to source a platform for an upcoming Lincoln crossover, and now Hyundai has followed suit.

Hyundai and Canoo. Best buddies.

It’s not entirely an off-someone-else’s-shelf proposition. Hyundai has forged an agreement with California-based EV tech startup Canoo to jointly develop a new EV platform from the firm’s existing “skateboard” architecture. Rivian, you’ll recall, has a skateboard of its own, and it’s not shy about letting others use it.

Last September, Canoo slid the platform beneath a box-like EV it intends to sell via a subscription model in 2021.

“As part of the collaboration, Canoo will provide engineering services to help develop a fully scalable, all-electric platform to meet Hyundai and Kia specifications,” Hyundai said in a release.

“Hyundai Motor Group expects the platform to help facilitate its commitment to delivering cost-competitive electrified vehicles — ranging from small-sized EVs to Purpose Built Vehicles (PBV) — that meet diverse customer needs.”

As Hyundai has earned a lasting reputation as a purveyor of value-laden models, a steep markup for a so-badged EV model wouldn’t jibe with the brand’s credo. The current Ioniq Electric is certainly among the cheapest EVs on the market, but one compact hatch — joined by the Kona EV subcompact crossover last year — won’t cut it going into the 2020s. Corporate sibling Kia Motors hosts a similar amount of electrification in its showrooms.

Both brands will have to up the ante to reach Hyundai Motor Group’s goal of drawing 25 percent of its sales from green vehicles by 2025.

The automaker said it “expects an adaptable all-electric platform using Canoo’s scalable skateboard architecture to allow for a simplified and standardized development process for Hyundai and Kia electrified vehicles, which is expected to help reduce cost that can be passed along to consumers.”

Hyundai didn’t mention when the first Canoo-based vehicle might make it to production.

[Image: Canoo]

Steph Willems
Steph Willems

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  • R Henry R Henry on Feb 13, 2020

    Confused here. ...All this blather about "skateboards" and an accompanying illustration of what is most certainly a frame. Am I to understand that there is a going to be a resurgence of Body on Frame construction for EVs, or are these terms, and illustrations, being used as visual shortcuts for highly versatile, yet difficult to visualize unibody/monocoque style "platforms?"

    • See 2 previous
    • Bernardpaulmanley Bernardpaulmanley on Feb 14, 2020

      It is more than a frame. This is where the battery pack lives. I believe they need to be protected to from damage. Makes for lower center of gravity too.

  • R Henry R Henry on Feb 13, 2020

    ..

  • 28-Cars-Later Let's review Ol' Joe's earlier thoughts on the matterTrump doesn’t get the basics. He thinks his tariffs are being paid by China. Any freshman econ student could tell you that the American people are paying his tariffs.The cashiers at Target see what’s going on – they know more about economics than Trump. #TeamJoe 1:59 PM · Jun 11, 2019I think the cashiers may also know more about managing the presidency too Joe. What is it you do again?
  • 28-Cars-Later So the company whose BEVs are without proven lifespan and mired in recalls wants to further cheapen materials and mfg costs of the very same thing they already cannot sell? I don't know if Ford is going to still exist in 2030 (assuming the nation still does of course).
  • Fred We want our manufacturing to pay good wages, provide healthcare, not pollute and provide a safe workplace. Many places around the world don't, so we put a tariff on them to force them. That's the way it should be, but I'm afraid this is just a political move by Biden to take away one of Trump's talking points.
  • Orange260z Modern Cadillac sedans look and drive great. Yeah, the interior materials aren't quite as good as the competition, but if they undercut them in price it can offset. IMHO, they need to step up in a big way on their warranty, service and customer service. H/K/G shows confidence in the quality of the product by offering long standard B2B warranties and low-cost exclusionary extensions. My Caddy became a money pit after the warranty with only 75K kms; yes, the Germans do that, but they have the established cachet that they get away with it. They need to make sure that their cars still look good after 10 years (i.e. no trim issues, no undercarriage rust issues, etc) - my CTS was all rusty underneath after two years, they told me that was acceptable and not under warranty. Cadillac needs to do more.In Canada, there are few (if any) standalone Cadillac dealerships; they are typically co-located with all the other (remaining) GM brands. However, this doesn't have to be a kiss of death - Lexus successfully built their rep despite co-location, by investing in dedicated Lexus sales areas, sales people, service advisors, technicians, lounge areas with private offices, perks (free coffee/treats, car wash and vacuum with any service, a large complimentary Lexus loaner fleet available for any service visit), etc. By contrast, for Cadillac service I would line up with the 20 other people waiting for one of 5-7 service writers that know nothing about my car because they service 10,000 different GM models, answering a question about maintenance requirements "How am I supposed to know?". During the first 4 years I had access to complimentary Enterprise rental cars as loaners, but I had to spend 20-30 mins going through a car rental process every time. The guy who would do complimentary service washes did so with a big scrub brush he just used to wash a work truck that was covered in mud. They can't sell a premium car with crappy service like that, they have to be better than their competition.If it weren't for these issues I would not have hesitated to buy a new CT5 V-sport (winter DD, want AWD). I bought a G70 instead, we'll see how that goes - but at least I have a long B2B warranty.
  • Jalop1991 Are tariffs the right answer? Ask China and Japan. They've imposed lots of protectionist tariffs over the years, but somehow our doing so is horrible or something like that.Let's do the Japanese inspection to the Chinese junk imports, and make the Chinese pay for them.BYD--now available at Walmart and Amazon.
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