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Ford Doubles Down On The World Car With 2012 Focus
When the Ford Focus first went on sale in the US, it was a rare glimpse for the still-SUV-centric US market at how the rest of the world gets from the Blue Oval. Of course, as time went by, Ford eased away from the Euro-funk of the first generation, first blandifying the model with a mid-cycle “refresh,” before eventually replacing it with the current embarrassment to the nameplate. And it’s not just the current model’s Mighty Morphin’ Power Rangers-meets-Pep Boys look that makes it unworthy of the Focus name: the whole idea behind the original Focus was the dream of a world car, that would be sold, largely unchanged, in markets around the world. With the 2012 model, now being previewed before the Detroit Auto Show [press release here], Ford has gone back to the model’s original vision.
Review: Ford Focus CNG
Ten years ago I test drove the then new to North America Ford Focus ZTS. “Give it some gas,” the salesman prodded as we entered a freeway onramp. I showed her the whip. “Can you feel that,” he yelled enthusiastically over the buzz of the straining engine. “Well, it’s certainly making a lot of noise,” I thought, “but we don’t seem to be getting anywhere very fast.” A decade later it’s deja vu all over again, except my copilot has the good sense not to pretend that this 2009 Focus is any kind of street demon. And rather than fouling the atmosphere with noxious gasoline exhaust, birds are singing and bees are sweetly humming as I explore the green virtues of driving with Compressed Natural Gas.
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