FCA has been trying to broaden the appeal of its Fiat line in the US. Success may be a ways off, into the future, or at least won’t materialize until the Jeep Renegade and Fiat 500X are launch. But that won’t stop the Italians from trying. In a bid to show off its minivan as a viable alternative for active young folks, Fiat will introduce its 500L Vans edition at the upcoming US Open – of surfing (yes, surfing, not the famous tennis tournament).
First it was Mitsubishi that inked a deal with Renault Samsung to bring their wares over here as Mitsubishi branded cars. Now Fiat is getting into the action, by having Renault produce an unspecified commercial vehicle.
Own any shares in Fiat S.p.A.? The automaker just announced it will hold its next general assembly of all shareholders August 1, where the topic of discussion will be the approval of the merger of Fiat with Chrysler Group to become Fiat Chrysler Automobiles N.V.
Chrysler will re-badge the Mitsubishi Attrage (the sedan version of the much-loved Mitsubishi Mirage) for sale in Asian markets. Sounds crazy, right? Not really.
Pulling up to the intersection of Flower Shop Lane, Contractor Boulevard and Utility Road is the Fiat Doblò-based 2015 Ram ProMaster City, the second van to emerge from Ram’s relationship with Fiat Professional.
“Cheap and cheerful.” It’s a phrase the Brit mags like to use all the time to describe poverty-priced cars that attempt to use design and color to mask their humble aspirations. Think Scion xB compared to Toyota Tercel — but nobody does the C&C music factory like the Europeans. The original Twingo set the template, but it’s had many a riff played on it since then.
Now we have a cheap-and-cheerful from a Euro manufacturer, built in Serbia, with as much design and flair as you can stand. Whether it’s the worst car for sale in America or one of the best depends entirely on how cheerful you need your cheap to be.
Sometime around 2012, a Ram Trucks source told TTAC about an investigation into a smaller pickup for the brand, one that could have even turned out to be a front-drive pickup. “We won’t do another Dakota,” said our source, “but maybe something else.”. By all accounts, that truck would have been based on one of Fiat’s small, unibody front-drive pickups. But now, Fiat seems to want a Dakota of its own.
An event held at Washington D.C’s Brookings Institute saw FCA CEO Sergio Marchionne and former National Economic Council head Larry Summers discuss the auto bailout on its five-year anniversary. As always, Marchionne had some colorful commentary, with a one interesting nugget about Fiat.