In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.
TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.