In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.
TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.
Consumer Reports recently delivered their verdict on the Cherokee, and their examples (ostensibly one that they purchased) were criticized for many of the same issues that TTAC did, namely, poor dynamics, a choppy ride and an unrefined 9-speed automatic transmission. Only TTAC and CR have called out the Cherokee for these issues, with other media outlets either downplaying, ignoring or outright praising these elements. Since then, the media has been happy to give the car more positive press, spinning its respectable but mid-pack sales figures into some kind of Cinderella story.
When you are the lone outlet taking a controversial stance on a new car, it can be tough to weather the accusations of bias or even outright malice. Everyone wonders why your impressions are so different from the rest of the pack. In addition, you are left even more vulnerable to punitive actions from the auto maker for having strayed off message. But CR’s impressions of the car, even months later, feels like vindication on some level.
Chrysler has graciously offered to let TTAC have another go at the Cherokee, and I’m slated to have my own re-test in April. It’s been my hope that these issues have been ironed out, especially after the costly delays that Chrysler implemented with the objective of improving the Cherokee’s transmission. They deserve immense credit for having the courage to do so. Whatever the outcome, you can be sure that we will refrain from The Wobble. We will continue to bring you The Truth About Cars.