“The data demonstrates that even on a fleet-adjusted basis, the number of reported incidents by Volkswagen is significantly below what one would expect based on those reported by other automakers,” Neil Steinkamp, a Stout Risius managing director, told Bloomberg. “They are also significantly below the reporting of automakers that have already been cited for non-compliance.”
The report calls into question whether Volkswagen has been accurately reporting crashes, as required by law. Volkswagen didn’t comment on the report. (Read More…)
Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.
As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”
Our cross-cultural adviser, showing a little A-Class
Bloomberg relentlessly covers a fight very few care about: Who sells the most “luxury cars?” Never mind that the only way to win this is to sell more, what do they call them, “approachable” cars. Which Bloomberg’s latest dispatch from the upper class struggle aptly proves.
Are you ready to have the value of your car double while you own it? From $25,000 to $50,000 and beyond? And are you ready to experience this appreciation for an incremental maintenance cost of between $2,400 and $5,000 a year?
Then Bloomberg has a car for you. Just make you read the article instead of staring at the pretty pictures.
If you have a spare four minutes and four seconds (plus time for the commercial) take the time to check out the following discussion over at Bloomberg.com. As a layman, I find these kind of discussions very interesting and would like to hear the best and the brightest, many of whom I know to be connected with auto industry, give a little perspective to what seems to me to be a very shallow look on the subject of modern car design.
Someone asked yesterday: “And what exactly is the difference between journalism and blog anyway?” Let me tell you a story:
Last Wednesday, I walked down the shop floor of Nissan’s humungous factory in Smyrna, Tennessee. A monitor pronounced that Volkswagen would end the year as the world’s largest automaker. My stomach knotted.
Or was it GM that proposed? “General Motors Co. Chief Executive Officer Rick Wagoner secretly proposed a merger with Ford Motor Co. in 2008, a year before GM’s bankruptcy filing, the New York Times reported.” That explosive revelation is made today by Bloomberg. And OMG, Rick Wagoner turned down the deal! Isn’t anything secret sacred anymore?
Japan’s March 11 tsunami had more destructive effects than just washing pint-sized (ok, ok, 0.6 liter sized) kei cars to the top of Japan’s sales charts. It also resulted in considerable menboku o tsubusu (literally “breaking of face”, dishonor) for Lexus. On its home-turf Japan, Toyota’s lux-brand was outsold by doitsu (German) BMW, even by Mercedes, a brand said to be popular with the yakuza. Speaking of major menboku o tsubusu: BMW did certainly not top Toyota, as Bloomberg insinuates.(Read More…)