#HyundaiIoniq

Hyundai’s EVs are some of the most buzzed-about models on sale today, but it appears not everyone is happy with the ownership experience. The Drive recently reported that the automaker’s facing a class-action suit from owners who say their EVs’ charging ports can overheat and prevent the vehicle from getting a full charge.

Hyundai Motor Company has revealed teaser images of the Ioniq SEVEN, an all-electric SUV concept scheduled to debut at AutoMobility Los Angeles later this month. The model is supposed to preview the automaker’s future design and technology innovation as it transitions toward electric vehicles, potentially previewing the upcoming sport utility vehicle to be added to the brand’s Ioniq lineup. Though it doesn’t resemble the Ioniq 5 all that much and we were under the impression that was the model foreshadowing the brand’s upcoming EVs.

No matter. Hyundai has a lot of uniquely designed models that share just enough to make it apparent that they’re still part of the larger family and most of what we’re seeing of the SEVEN concept is of its comfy, cozy interior. These teasers really make you want to curl up inside the SEVEN with a Tolstoy novel and a blanket to see how long you can get by uninterrupted.

Maybe established automakers can impress investors with electric promises, after all. Following Hyundai’s announcement that it will turn the Ioniq nameplate into an electric vehicle brand encompassing several models, the company’s stock lit the afterburners, achieving its best share price showing since 2017.

Lofty electric ambitions aren’t a sure-fire way to juice a stock, as Ford has shown year after painful year, but they can achieve results.

Low-end electric cars don’t get a lot of press these days, not with Silicon Valley upstarts and established OEMs rolling out mega-torque, high-zoot green vehicles at a steady clip. Yet the Hyundai Ioniq Electric has provided an alternative to the base Nissan Leaf since 2016, combining a usable-but-not-class-leading driving range with a relatively bargain basement price tag.

Joined by a super-efficient hybrid as well as a plug-in variant, the Ioniq lived in the shadow of competing nameplates its entire life. It’s bound to get more attention now, given that Cadillac Hyundai is turning the model into a brand.

No one wants to come in last. With the Volkswagen e-Golf and Smart Fortwo EQ Electric Drive Whatever discontinued, Hyundai’s compact Ioniq Electric hatchback was poised to be the lowest-range electric vehicle in the North American market (minus, of course, the limited-availability, lease-only Honda Clarity EV).

Clearly, this looming position at the bottom of the ladder left a bad taste in Hyundai’s mouth. Preferring to see Nissan there, it set about making the necessary changes.

There’s a new version of a rarely-seen car coming out for 2020, meaning if you’re living in the right place, and can find one, you may be able to get into a $109/month lease with nothing down. That’s currently the best lease offer in the country. So, what is this low-priced wonder car?

Well, it gets 124 miles to a charge, seats five, and hails from Ulsan, South Korea.

While Hyundai’s compact Ioniq hatchback is most commonly seen in hybrid and plug-in hybrid guise, there’s also an all-electric model that took its sweet time breaking out of California. It’s notable not for its range (which, at 124 miles, puts it on par with also-ran EVs like the Volkswagen e-Golf), but for its price, which undercuts even the Nissan Leaf.

Hyundai unveiled an updated crop of Ioniqs back early this year, relegating the news to the more EV-friendly European market, but with the model line also on sale here its eventual arrival is a given. The biggest news to come from the reveal? A significantly larger battery for the Ioniq Electric.

Now that details are flowing on the imminently available 2020 Ioniq from overseas, we’re able to guess the model’s range.

That asterisk exists in the headline because the Smart EQ Fortwo is not a vehicle many families would consider useful as a lone driveway denizen. With two seats and a range of — wait for it — 58 miles, the Smart brand’s city runabout manages to be more impractical that the late, unloved Mitsubishi i-MiEV. A difficult feat!

Moving up the practicality ladder, EV buyers looking for better range and a backseat now have a new option for low-priced motoring. Assuming, that is, that they live in one of the 13 states that signed on to California’s emissions laws.

Happen across a Hyundai Ioniq in your daily travels, and it’ll almost inevitably be a hybrid or plug-in hybrid model, not the fully electric variant. That’s because, unless you live in California, the Ioniq Electric is off limits. For now.

With a range that might have once impressed and an entry price starting below $30,000 before government incentives, the Ioniq Electric is an affordable five-door for those who aren’t concerned about brand snobbery or lengthy road trips. Still, Hyundai knows that models that don’t compete, don’t sell. That’s why the little hatch will soon be able to go further on a tank of charged particles.

Reading about Hyundai’s new customer service program, it’s hard not to think of the M*A*S*H episode where a supply shortage forces the surgeons to donate their own blood to the patients they’re operating on.

That’s very similar to how Hyundai Canada’s just-announced “Charge Here” service works. Unlike in the United States, where EV drivers stranded with a drained battery can pick up the phone (in some markets) and call AAA for a top-up, no such service exists in the Great White North. With its first electric model now plying the country’s roadways, the automaker figured the best way to help stranded Ioniq Electric drivers was with other Ioniq Electrics.

In a year of great political transition, there was also much change afoot at The Truth About Cars and more than a few alterations made in the way my life intersects with the automotive industry.

2017 was crazy. Yet midst all of the external upheaval (Trump, TTAC, Apple skipping the iPhone 9, the launch of a new Honda Odyssey) and an array of internal disorder (GoodCarBadCar’s acquisition, a move to rural Prince Edward Island, Miata purchase, new job) there was at least one constant.

I drove a ton of cars. Many tons of cars, to be more accurate.

Governments big and small can issue far-off bans on gasoline and diesel all they want, but in the here and now, no one’s stopping you from taking home a Ford F-350 crew cab for family hauling duties. There’s no shadowy apparatchik barring the front door at the local Dodge dealership, preventing you from signing on the dotted line for that 392 Scat Pack or Hellcat.

Choice, glorious choice, awaits us all. Enjoy it while you can. For now, only the number of coins in our pockets (and maybe our parking situation) can keep those automotive love affairs at bay.

So, is it any wonder few people buy an electric car? The future’s electric, CEOs tell us, but high prices, low ranges, and a fledgling recharging network means EV ownership was mainly — at least until the Chevrolet Bolt came along — the domain of those dropping big bucks on Mr. Musk’s long-range wondercars. Destitute, but still achingly green? A used Nissan Leaf can haul your butt across town for a price rapidly approaching $0.

Is there room in this lopsided landscape for a new Hyundai with no exhaust pipe, a price lower than the competition, and a body that doesn’t scream “status”? If there is, can you live with it?

Since arriving early this year, Hyundai Motor America has managed only a meager 4,881 sales of its Prius-fighting Ioniq. Hyundai is certain there are far more Ioniq sales that could occur, however, if only Hyundai had the Ioniqs to sell.

Supply isn’t just tight — the Ioniq Electric is essentially nonexistent at Hyundai’s showrooms in California, the only state where it’s (supposed to be) available.

Yet while Hyundai awaits greater Ioniq inventory, the lack of which is clearly to blame for the low volume to date, it’s becoming increasingly obvious that Kia came out on top in this deal.

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick.

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly.