Quote of the Day II: Truck Month Strikes Back Edition
This is good — the money on the trucks. The money on the 2010 models is a nonevent because there aren’t any of them in stock . . . The incentives are good advertising to get people in the door, then we can sell them whatever we have in stock.
Tommy Brasher, owner of Brasher Motor Co. of Weimar, Texas, on GM’s decision to hold a “Truck Month” sale after all. Maybe we didn’t get the memo, but GM’s Bob Lutz said last week that GM would forgo the celebration of lost profits for fear it would hamstring the “May The Best Car Win” campaign. After all, the whole point of “May The Best Car Win” is to convince consumers that GM products are worth shopping even when they don’t have cash on the hood. But with trucks cramming the lots and in-demand models nowhere to be found, GM went ahead and sacrificed perception for what spokesfolks call a “competitive response” to Ford’s Truck Month. Old habits die hard.
More by Edward Niedermeyer
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BMW and Lexus dealerships have been the most professional dealerships I have been in by far. I actually found a good salesperson at a large Toyota dealer as well here in Houston. Volvo was better than average as was VW and Honda. Worst experiences were at Ford and Nissan, Chevy and GMC were average.