Sales of new vehicles declined by nearly 4 percent in the United States in August 2016, a year-over-year drop which followed flatlining sales over the previous three months. Bucking the trend to no small degree in August was capacity-constrained Subaru, which earned 4 percent of the market by selling more than 60,000 new vehicles for the first time in the company’s history.
My 2016 Subaru WRX crossed over the 15,000 mile mark after only nine months of ownership. While some of its new car smell has worn off, my affection for it only continues to grow.
The WRX has received scheduled maintenance and begun a journey into competitive driving to bring out its full character. I also gave in to the urge to modify the WRX with some small tweaks.
An article entitled “Subaru to SiriusXM Subscribers: Stop Listening to Comedy” from a website called automotiveitnews.org has been making the rounds on social media lately. It talks about an oddity with Subaru-vehicle satellite radios, where they sometimes default to Channel 001, the preview channel, upon starting the car, even when the subscription is paid up.
That may sound like simple software glitch — but it isn’t. It’s actually a Subaru-specific “feature”!
We don’t yet know the exact price of Volkswagen USA’s 2017 Golf Alltrack.
We are certain, however, that Volkswagen, a company with a brand image severely tarnished in the United States, will be able to do no better than slightly undercut the basic price of the Subaru Outback.
And that might be a problem. Read More >
Are modest improvements in looks and power enough to revive consumer interest in the Subaru BRZ? The automaker sure hopes so.
A host of small changes were just announced for the rear-drive coupe’s 2017 model year, which sees its sister car (the
Scion FR-S Toyota 86) switch identities. Every change aims to nudge the BRZ closer to what the public feels it should be — a performance car worthy of special status. Read More >
Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.
After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.
You can’t talk about the miserable econoboxes of the 1980s without talking about perhaps the most miserable of them all: the irresistibly cheap, irredeemably terrible, front-wheel-drive Subaru Justy (the all-wheel-drive Justy could be a lot of fun, of course).
You won’t see many of these cars today, but I was able to find this 28-year-old survivor in a Silicon Valley U-Wrench-It yard. Read More >
Subaru’s parent company plans to change its name from Fuji Heavy Industries to, simply, Subaru Corporation. Why? Because #branding, of course.
In an effort to leverage the recognition of its Subaru brand, the transportation giant says the move away from its long-winded company name will help grow Subaru as a distinctive global presence in the automotive and aerospace industries.
Fuji Heavy Industries currently has four divisions: Automobile, Aerospace, Industrial Power Products, and Eco Technology.
If you’re looking to get the most money back when you drop your car onto the used market in five years, better get into something large and utilitarian.
The Insurance Institute for Highway Safety has started rating headlights, and just released a report that takes a dim view on the performance of most midsize cars.
Only one vehicle out of 31 testers earned a rating of “good” from the road safety nonprofit, with the bulk of midsize vehicles earning a rating of “marginal” or “poor.”
The results are even less dazzling when you take into account optional lighting packages, which pushed the number tested to 82. Even then, it was only the LED-equipped advanced technology package on the Toyota Prius V that earned the IIHS’s acclaim. Read More >
It’s longer, lower, wider, and yes, more global than before.
Subaru has unveiled the next generation of its perennially popular Impreza, adopting a more contemporary style while placating purists who worried their fun compact could become too beige.
Revealed at the New York Auto Show in sedan and five-door guise, the 2017 Impreza brings tasteful, flowing lines to a body that once delighted in being chunky. There are more subtle curves here than a coastal highway.
Subaru, worried that it might be losing its coolness, could be planning to rebel against its new-found mainstream image.
That, Big Battery picks up steam, Tesla’s stock turbulence continues to amaze, NASCAR wants Millennials to watch a race, and Porsche thanks its lucky stars for SUVs … after the break!