Category: Subaru

Subaru Reviews

Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester.
By on May 30, 2017

2017 Subaru Impreza 5-Door, Image: © Timothy Cain

There have been times when Subarus were good enough.

On top of being good enough, these Subarus were equipped with all-wheel drive as standard equipment. As a result, an increasing number of people purchased these Subarus, cars which didn’t excel in very many areas but which featured the all-wheel-drive system deemed so desirable by consumers in certain regions.

To be fair, not all Subarus were sold purely on the merits of being all-wheel-drive cars that were merely good enough in other ways. Forester XTs and WRXs, for example, weren’t simply decent AWD vehicles. Setting aside its desirable AWD system, the Subaru Outback has long been a high-riding wagon in a world largely devoid of high-riding wagons. Subarus have often been blessed with impressive crash test results, as well.

But was the Subaru Impreza — not only way back in first-generation form but even in its fourth iteration from 2011-2016 — an attractive proposition if not for its AWD appeal? Sure, it was good enough, but not by much.

Yet as of the 2017 Subaru Impreza’s launch, as of the arrival of this fifth-generation Impreza, the Subaru Impreza is finally strong enough to stand on its own two feet. Albeit still with four driven wheels. Read More >

By on May 25, 2017

2017 Subaru Impreza 5-door – Image: © Timothy Cain

A band is only cool until everybody knows it’s cool.

Subaru, long a niche automaker with unique product offerings and limited geographic appeal, has tripled its U.S. market share over the last decade. Subaru will likely sell more than 650,000 new vehicles in the U.S. this year. The Subaru Outback and Forester are among America’s 12 most popular utility vehicles. And in a shrinking car market, U.S. sales of the Subaru Impreza — a newly launched compact for 2017 — are up 41 percent so far this year.

Subaru just dropped a new, fifth-gen Impreza 5-door in my driveway for a week-long test. It’s quite clearly the best Impreza ever: quiet, refined, solid, sufficiently powerful. The driver’s door armrest is plush. The car itself is — and we’re talking about an Impreza here — quite attractive.

The 2017 Subaru Impreza is, to be frank, normal. It doesn’t sound like a thrummy flat-four is present under the hood. The seating position doesn’t put your hips and feet on the same level. The windows have frames. There are other people driving the same car.

Has Subaru become a mainstream automaker? And if so, has some of Subaru’s appeal been lost? Read More >

By on May 23, 2017

Image: 1981 Subaru GL Wagon, image via eBay

Your Rare Ride today is a quite old 1981 Subaru GL wagon. It comes complete with a manual transmission, brownish paint, 4×4 drivetrain, brougham Desert Fox trim, and plaid seats. I figured you wouldn’t be too interested in seeing it.

Oh, who am I kidding? You all clicked through as soon as you saw the headline image, and you’ll be glad you did.

Read More >

By on May 22, 2017

2018 outback

With the exception of Mazda and — until its Outlander PHEV finally lands on U.S. shores — Mitsubishi, Subaru remains one of very few automakers to completely eschew electrified powertrains.

Despite lacking any fully electric, plug-in hybrid or hybrid model (the unloved Crosstrek Hybrid met a quiet death last year), Subaru’s U.S. customer base continues to expand at a rapid clip, but a gas-only strategy can’t survive forever. Environmental regulations the world over insist Subaru should follow the lead of its rivals and build something without pistons.

Well, Subaru plans to. However, unlike many of its rivals, the automaker has indicated it might take a different path towards this goal. Read More >

By on May 18, 2017

2018 Subaru WRX STI, Image: Subaru

Earlier this week, I fielded a question regarding German hot hatches. A few commenters suggested that I had made a mistake by not recommending the Subaru WRX or STi as an alternative to the Golf R and Focus RS. After all, I’d been perfectly content to recommend a Subaru as an alternative to a Volkswagen just a week before. So why not suggest an STI in place of an RS? Was it the long-dormant Euro-snob in me surfacing unexpectedly, like a Kraken slouching up from dark water to terrify the innocents on shore with its repugnant and vicious countenance? Or had I simply forgotten about the mere existence of the twin turbo compacts?

With regards to the first of these two scenarios, I can only assure the readership I’ve repented of my youthful Euro-snobbery to a degree that would make a post-Room-101 Winston Smith weep over his Victory Gin. With regards to the second scenario, I will only say this: somebody has forgotten about the WRX and STi, and that somebody is the corporate person known as Subaru of America.

Read More >

By on May 12, 2017

2017 Subaru Outback - Image: Subaru

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester. Read More >

By on May 9, 2017

Subaru Legacy 2018 Logo Emblem Grille

After several years of record growth, a combination of increasing costs and exchange losses forced Subaru’s operating profit to fall by 27 percent in its recently ended fiscal year. No longer Fuji Heavy Industries, and now focusing primarily on automotive product, Subaru Corporation announced its operating income had dipped to $3.69 billion in April. Net income also took a hit, falling by 35 percent to $2.54 billion.

Considering the company finally surpassed the one million annual sales mark for the first time in its history, it is surprising to see the brand faced with anything other than glowing praise. However, improved sales and continued revenue growth doesn’t tell the entire story. Subaru’s European sales declined by 2.6 percent — matching the trend in China and Japan. North America, which accounts for the majority of the brand’s sales, maintained its interest but the overall market has slowed.

“U.S. demand has peaked out,” Subaru CEO Yasuyuki Yoshinaga explained. “The market environment has increasingly become tougher. We will carefully the situation and will take the necessary steps to maintain our sales, including incentives.”  Read More >

By on April 20, 2017

2018 Subaru WRX STI

The manual transmission might be on its last legs, but you’d never know it by browsing through Subaru WRX equipment lists. A six-speed manual comes standard on all five trim levels, helping make the all-wheel-drive compact a perennial favorite among driving enthusiasts of reasonably modest means.

For 2018, the WRX and WRX STI offers more standard equipment and a face that’s cleaner — and ever so slightly meaner — than before, though one feature seems notably absent. That, of course, would be the stiffer global platform found under the new Impreza. Oh, and add “extra horsepower” to that list.

As Subaru fanboys wait for a next-generation model, at least the updated version won’t cost them much more. Read More >

By on April 13, 2017

2017 Subaru Ascent Concept - Image: Subaru

Still nearly eight months away from being revealed in final production form, it’s already assumed inside Subaru HQ that the 2018 Subaru Ascent will generate the bulk of its conquests from inside the Subaru family.

Subaru expects to sell approximately 60,000 Ascents on an annual basis in the United States. But according to statements made about the long-awaited three-row Tribeca replacement by Subaru CEO Yasuyuki Yoshinaga at last month’s Geneva Motor Show, the Ascent won’t be stealing many sales of the Honda Pilot, Toyota Highlander, Ford Explorer, Chevrolet Traverse, and Nissan Pathfinder.

Hey, Outback and Forester: Subaru’s looking at you for donations to the Ascent’s cause. Read More >

By on April 12, 2017

[Image: Steph Willems/The Truth About Cars]

The Subaru Ascent concept SUV unveiled today at the New York International Auto Show heralds a very real vehicle with similar proportions, styling, and name.

While the model’s name aptly describes the automaker’s sales performance, the Subaru brand hasn’t fielded a large-ish utility vehicle since the slow-selling, second-generation Tribeca disappeared after 2014. With the Ascent, due to appear in production form in 2018, the brand delivers a three-row, seven-passenger vehicle with a wheelbase that’s longer than a Chevrolet Tahoe. Read More >

By on April 6, 2017

2018 Subaru Outback, Image: Subaru

It’s just slightly easier to notice the changes made to Subaru’s 2018 Outback compared to, say, next year’s radically refreshed Mitsubishi Outlander Sport.

Though subtle, the Outback’s 2018 styling tweaks brings the all-wheel-drive wagon’s design more in line with its corporate siblings, each of which tries to emulate the brand’s endless parade of Viziv concepts. If you were hoping for a power boost from the vehicle’s stalwart 2.5-liter flat-four, well, dream on. Read More >

By on March 22, 2017

Subaru STI bobsled

Most automotive advertising has little to nothing to do with the actual car. It’s usually about presenting an image or hawking brand identity and then loosely associating it with a vehicle — Mercedes’ current “Grow Up” campaign is a perfect, cringeworthy example. However, enthusiasts know that the best car ads feature incredible shenanigans and loads of life-or-death action.

Dave Chapelle mocked Mitsubishi for its pop-and-lock Eclipse spot, while Top Gear honored Land Rover for winching a Defender up the side of a dam. Keenly aware of this is Subaru, which, after sending Mark Higgins and a WRX STI around the Isle of Man TT course in 2014, brought both man and vehicle to the world’s oldest bobsled run in St. Moritz, Switzerland to record another automotive spectacle.

Unfortunately, Subaru is more than 50 years too late for this particular publicity stunt. Ford filmed an identical feature in the Italian Alps with the Cortina GT way back in 1964. It even named the car after the Cortina d’Ampezzo ski resort, where it later held the event. Subaru may be calling it “boxersledding” today, but it’s really just a rehash of Ford’s classic “auto-bobbing.”  Read More >

By on March 9, 2017

2017 Subaru Outback - Image: Subaru

“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go South, young man, go South and grow up with the country.” —Not Horace Greeley

Subaru generates 60 percent of its global sales in the United States. For a Japanese brand that still relies on imports for half of its volume in its largest market, Subaru knows that 60-percent reliance on America is way too high.

Subaru needs strength in other markets. Subaru needs to diversify its portfolio. Subaru needs another America.

Unfortunately for Subaru, history suggests the brand won’t quickly find strength in other markets. History suggests Subaru’s attempts to diversify its portfolio won’t succeed.

Fortunately for Subaru, however, there is more America.

“It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s Sun Belt,” Yasuyuki Yoshinaga, CEO at Subaru’s Fuji Heavy Industries parent company, told Bloomberg.

In other words, Subaru wants to add some New Orleans to its order of New Hampshire; Burlington with a side of Birmingham; Kennebunkport supplemented with a dose of Port St. Lucie. Read More >

By on March 7, 2017

2018 subaru crosstrek

Unveiled in Geneva today, Subaru’s Crosstrek undergoes a top-down revamp for 2018, bringing the compact, lifted five-door in line with its Impreza stablemate.

Called the XV overseas, the Crosstrek soldiered on with its old bodystyle and platform in 2017, even after the model it shares its body and mechanics with went in for a makeover. With new skin, bones, and a thoroughly reworked powerplant, the model no longer has to live in the new Impreza’s shadow. Read More >

By on February 13, 2017

2017 Subaru Crosstrek 2.0i Limited

The 2017 Subaru Crosstrek has the bad luck of living in the shadow of a vehicle that doesn’t yet exist. That phantom would be the looming 2018 Crosstrek, which borrows the new-for-2017 Impreza’s modular platform and, no doubt, enough technological, mechanical and appearance upgrades to make the old model look ancient overnight.

So, if you’re stuck living in northern climes and counting pennies is your idea of a thrilling good time, now’s a great time to sit back and wait patiently for a killer deal on the outgoing model. Because, replacement or not, it’s popular for good reason. And no, not just because of Subaru’s newfound status as the go-to conveyor of the nonconformist middle class.

With little changed since its 2013 model year debut, save for the elimination of the “XV” prefix, a minor 2016 facelift, and the disappearance of a short-lived hybrid variant, the Crosstrek enters the last year of its first generation with confidence. This jacked-up Impreza 5-door has a life ahead of it and a fan base behind it. Anyone who questions the reasons for the model’s popularity had best pack their bags, head north, and experience a month where it snowed at least every other day. Read More >

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