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Aptera [Electric] Motors Gives CEO The Eberhard Treatment

By Edward Niedermeyer
September 5, 2008 - 574 views

The LA Times blog reports that Aptera Motors, makers of press releases and $500 deposit waiting lists, have hired a new CEO. With its $30k EV still in development, Aptera has tipped to former Ford, Chrysler and Saleen man Paul Wilbur for the top spot. In a move that echoes Martin Eberhard’s ouster from Tesla, Aptera founder Steve Fambro has been pushed down from the CEO job to “chief technology officer.” This hiring of a new executive and exiling the founder to technical pursuits is fast becoming a rite of passage for up-and-coming EV companies. While Eberhart’s downgrade allowed him to “focus on…the advancement of our core technologies,” and Fambro’s demotion is being spun as allowing him “to concentrate on vehicle development,” the trendsetter was actually Phoenix Motors. Way back in 2006, Phoenix bumped its founder Daniel Riegert from CEO to (wait for it) chief technology officer. The LA Times sees a trend here, and unsurprisingly it has to do with money. Eberhart was demoted just as Tesla embarked on a $250m investment round, Riegert left Phoenix when a Dubai-based investor dropped $40m on the company, and Aptera just closed on $24m worth of venture capital. As these companies grow, their new investors do not always see eye to eye with their contrarian founders. Eberhard and Riegert both left their companies entirely after stints as technology gurus, and it would not be surprising to hear of Fambro following suit. Maybe the three former founders could start an EV supergroup?

LA Times Blog »

Posted in Alternative Energy | Electric Vehicles | News Blog | 7 comments

Ford Isn’t Always Together in Electric Dreams

By Robert Farago
September 5, 2008 - 670 views

“‘The ultimate solution is the electrification of the vehicle,’ said [Ford Car Czar Derrick] Kuzak, who stressed he was speaking as an engineer and was not commenting specifically on Ford’s future product plans.” God forbid Ford should commit to a single technology, ’cause that might cause more of the old bureaucratic infighting for which The Blue Oval Boyz are famous. Anyway, The Detroit News reports that Derrick’s mate Jim Farley (of the RI Farleys) also reckons ethanol hydrogen the flux capacitor electricity is the “gas of tomorrow’s cars.” “Speaking to reporters separately [so as not to coordinate their stories], Ford’s chief marketing officer, Jim Farley, echoed Kuzak’s enthusiasm for electric vehicles. ‘All I know is that when I talk to customers about electrification they say, ‘That’s cool!’ We better be prepared as an industry.’” Yes, well, by the end of this electrifying cheerleading session, Kuzak backpedals from his “one alt power to rule them all” prognostication. “Kuzak said government intervention or consumer preference could ultimately make one of the other alternative power technologies a more viable choice and that’s why Ford is committed to developing all of them. ‘We have to, because we don’t know how it’s going to play out.’” That’s cool!

The Detroit News »

Posted in E85 | Electric Vehicles | Fuel Economy | Future Vehicles | News Blog | 8 comments

Tesla Death Watch 18: Eberhard Rethinks Running Costs

By Edward Niedermeyer
September 4, 2008 - 1,255 views

Since being ousted from Tesla, Martin Eberhard has been thorn-siding the EV-makers in his Tesla Founders blog. Eberhard’s latest opus: a breakdown of running costs for the Roadster based on Northern California’s PG&E electricity rate structure. Eberhard has assembled a spreadsheet to evaluate and compare Elise-based EV running costs. The costs vary wildly, depending on whether the Roadster’s recharged during a standard-rate plan or a “Time Of Use” (TOU) plan, and whether or not the Roadster lover uses electricity to heat and cool their McMansion. Without solar panels, Eberhard calculates a Tesla Roadster costs PG&E users between two and six cents per mile (minus $102k msrp and insurance). His real world figure: about 3.6 cents per mile. In the comments section, Eberhard admits these numbers are higher than first indicated. ”My first (naive) comments while at Tesla were between 1.5 cents and 2 cents per mile, if I recall correctly. These were just based on the lowest tier, off-peak rate for the E9 schedule. I didn’t take into account the impact of domestic consumption, usage that pushes you into higher tiers, or all the taxes and meter charges - these make a big difference.” A commenter points out that the official Tesla website still lists a running cost of ”roughly one cent per mile” (though Tesla qualifies this claim with the usual “off-peak” and “your electricity rates may vary” boilerplate). If you’re a qualified spreadsheet monkey, follow the link to help Mr. Eberhard modify his template to include other local utility rates.

Tesla Founders Blog »

Posted in Electric Vehicles | Industry | News Blog | Tesla Death Watch | 11 comments

Are Tata Cars Electric?

By KatiePuckrik
September 4, 2008 - 675 views

While GM, Toyota, Nissan and Mitsubishi are readying their electric vehicles, a new contender has emerged and is aiming to beat them all to the punch. Tata motors, in conjunction with Norway’s THINK!, plans to launch an electric car themselves. Reuters reports that the car will be based on the Tata Indica and be launched in Norway within one year. S. Ravishankar, senior general manager at Tata Motors’ engineering research centre, says that the car can run for 175 km (110 miles) to 200 km when fully charged with a “two-pack” battery, but mileage could vary according to the battery used. (Ya think?) There’s little doubt that, if successful, Tata will use the Jaguar/Land Rover global dealer network to sell these cars. “Could I interest sir in a Jaguar XJ? A Supercharged Range Rover sport? A Tata Nano? or an Electric Tata Indica?” Uh, maybe not.

Reuters (UK) »

Posted in Electric Vehicles | Fuel Economy | Future Vehicles | India | News Blog | 6 comments

Mazda’s Rotary EREV

By Justin Berkowitz
September 4, 2008 - 929 views

Recent trash-talking about all-electric range by GM’s Bob Lutz highlights a crucial benefit of the Volt’s Extended Range Electric Vehicle (EREV- nee “serial hybrid”) concept. Though an EREV may be less cost-effective than a plug-in parallel hybrid over the long haul (or not), its initial EV-only range is better. Which means EREV marketers can claim “zero fuel use” for many standard commutes. Autocar reports that Mazda has fallen under the  EREV spell; they’re hard at work on their own system using a rotary engine as a battery generator. According to “senior sources,” testing is “sufficiently advanced that Mazda has a working prototype in a Mazda 5 MPV bodyshell.” Unlike GM though, Mazda isn’t relying on its EREV to fly it to the moon by late 2010. Start-stop is the first step on Mazda’s voyage of eco-discovery, set to deploy in Japan next year and around the world thereafter. There are currently no plans to bring an EREV to market. Still, using a small rotary engine as an electricity generator has lots of potential upside. It eliminates the engine’s thirstiness by running constantly at lower rpms, and could actually be more efficient at battery-charging than a standard ICE. Hopefully the system won’t be entirely dependent on rotary engines though, as Mazda’s sister company Ford will doubtless be interested in appropriating the technology.

Autocar (UK) »

Posted in Alternative Energy | Electric Vehicles | Hybrid | News Blog | 12 comments

Honda Reveals New “Insight” Prius Killer

By Justin Berkowitz
September 4, 2008 - 2,115 views

Or the concept version of it, at least. Honda says what you see here (and what they will show at the Paris auto show) is 90% of what we can expect when they roll out the production version - on sale in the US next spring. While Honda has said it will be the best priced car in the segment (what segment? It’s the Prius and nothing else), many have estimated its price will be below $20,000. Unlike the first generation Insight, which was a 2-seat bicycle, this new one very much follows the Prius layout: 5 passenger, 5 door (that means hatchback), and lots of high-tech gadgets. Making those gadgets optional should help to add high-profit margin items to the sales sheet, as well. While we have no information on engine or mileage, I’d be willing to bet that the all important MPGs will be very impressive. Honda is hoping to sell 100,000 of these in the US per year, and another 100,000 per year worldwide. Something tells me that won’t be a problem at all.

Posted in Electric Vehicles | Fuel Economy | Future Vehicles | Gizmology | Green | Hybrid | New Cars | News Blog | 43 comments

Tan Drives Detroit Electric’s Kuala Lumpur EV Elise

By Edward Niedermeyer
September 4, 2008 - 320 views

The storied Detroit Electric (DE) marque is a Dutch company nowadays, zombified to provide a palatable brand name for Zap’s spurious Alias and buses (built by China Youngman Group).  Earth2Tech reports that neither Zap nor Youngman came through with their promised $100m joint investment, nor the $5m consoloation investment they offered later. “Most of it had to do with they wanted to do buses first and we wanted to do cars first,” claims Zap CEO Steve Schneider, invoking long-cliched “creative differences.” So Owner/CEO and former CEO of Lotus Engineering Dan Lam shook off the losers and found new investors. Though none of the $300m in sum Dutch, American and Malaysian investors were named, Proton’s in. Paul Tan got to check out DE’s three new whips at the irony-free Detroit Electric launch in Kuala Lumpur, and they’re all based on Proton models. The good news: the EV Elise’s 4.3 second 0-60 time, 6.5-hour charge time and 200-mile range prove that Tesla didn’t exactly reinvent the EV Elise. (Especially considering DE have somehow managed to get a manual transmission to work in theirs.) DE wants to get cars on the road within 18 months; the Malaysian government is reportedly rolling out the pork carpet. We shall see.

Posted in Alternative Energy | Electric Vehicles | News Blog | one comment

Toyota Kills PHEV Deposit Scheme

By Edward Niedermeyer
September 3, 2008 - 737 views

Most hybrid/EV companies run on deposits. With most “game-changing” products still deep in development, firms often squeeze deposits out of prospective customers to keep cashflow coming before their cars come to market. Not so with Toyota. The LA Times blog notes that Toyota has asked its Palo Alto, CA dealer to stop taking $500 deposits on plug-in Prius models that are still several years from launch. “We asked the folks at Magnussen (Toyota of Palo Alto) to back off a little bit,” Toyota spokesman Irv Miller said. “Let us get our product to market and figure out where we’re going with it before we start putting the cart in front of the horse.” Magnussen has refunded all 25 cash deposits it received, and has created a free waiting list that has already grown to 44. But Toyota’s warning to Magnussen isn’t stopping other Toyota dealers from collecting cash deposits. “I’ve got a few people in town who wanted to come in and leave deposits” on a plug-in hybrid, says Matt Meyer, Sales director of Toyota San Louis Obispo. “I’m not going to tell them ‘No,’ because I don’t tell my customers ‘No.’” Both dealerships say the deposits are fully refundable, but Toyota could still go after San Louis Obispo with a cease-and-desist. That Toyota is trying to reign in hype rather than spur it on is telling. Not only does it show that its future products will face astronomical demand, it also proves that short-term cash is not worth even a few possibly disastisfied customers. Contrast this approach with Chrysler’s un-product EV hype for a quick lesson in how white-hot demand for next-gen powertrains should and should not be exploited.

LA Times »

Posted in Alternative Energy | Electric Vehicles | News Blog | 9 comments

Chrysler To Show EVs… to Dealers

By Edward Niedermeyer
September 3, 2008 - 699 views

No, Chrysler doesn’t have any plans to show its three reported EV prototypes to the public. After all, that might imply that these mythical vehicles have some chance of making it into production. Instead, the Auburn Hills mob will be displaying the unnamed, unhinted-at prototypes to dealers only. Because what dealers doesn’t love cars that they can’t sell? Anyway, mission accomplished for Chrysler co-president Jim Press, who leveraged the announcement to make the dubious claim that “we are making substantial progress on electrification of our vehicles.” No, seriously; Chrysler is focusing on developing hybrid electric plug-in vehicles with a range of 300 miles. Not only that, but Press claims ChryCo can “move forward with advanced products for electrification with or without partners.” With the current crop of Chrysler products making a compelling case for suicide, it seems that they’ve learned [from GM] that It doesn’t matter how bad your products are right now. If you swear you have a world-beater just around the corner, the government will bail you out. Press is right on message: “The biggest issue for the auto market today is getting adequate credit, not $4.00 a gallon gas.” Just so.

Automotive News (Europe) »

Posted in Dealer News | Electric Vehicles | Future Vehicles | News Blog | 3 comments

More GM Greenwashing for the Kids

By Frank Williams
August 14, 2008 - 1,324 views

Funny, I don\'t see any Buicks, Pontiacs or GMCsThose of you headed to the California State Fair this month can take the kiddies along for brainwashing "a new eco-friendly show" at the "Buick-Pontiac-GMC Rainforest Pavilion." What the division that produces some of GM's biggest and thirstiest vehicles has to do with the rainforest escapes me at the moment, but the "'green' fun" features a "Dr. Greenius Biofuel" as host and "will engage fair-goers with interactive fun while also educating about alternative fuels and how to be more eco-friendly in day-to-day life." The kiddos can participate in "hands-on demonstrations like learning to juggle, piecing together puzzles, and playing with an easy squeezy biofuel tool demonstrating the difference between petroleum and ethanol in a fun-filled way." And then once you're through in the Rain Forest, you can shuffle over to the "Chevy Alt Fuel Magical Biodome" to see "Harry Hybrid-dini" with "an act that incorporates alternative fuel words of wisdom." And of course, "Chevrolet, Buick, Pontiac and GMC will present a variety of fuel-friendly vehicles to explore throughout the Fair." If you've managed to hold down your lunch so far, or really do believe that the children are our future, you can read the entire press release here.

Click here for the full press release

Posted in Bio-fuels | E85 | Electric Vehicles | Green | News Blog | 23 comments

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