Auto-Biography 19: Beverly Hills 92404

Paul Niedermeyer
by Paul Niedermeyer

Mercedes SL’s were as thick on the ground as mascara on an over-the-hill movie star. The teenaged scions of the local glitterati drove brand new BMW 320i’s and VW Cabrios. A red Ferrari 308 GTB was de-rigueur for the up and coming producer. If you simply HAD to have attention or score the prime valet-parking spot, a Rolls Royce Corniche convertible was the winning ticket. And what was I driving down Rodeo Drive? A beat-up 1968 Dodge camper-van. I looked like Jethro in “The Beverly Hillbillies”. Except that I actually was poor.

In 1977, I transferred to my employer’s West LA TV studio. Searching for cheap digs, I stumbled into a sweet deal south of Beverly Hills: a little garage apartment and my landlady’s daughter. We fell in love over Thanksgiving, and married in the first week of January.

We celebrated our budget honeymoon in the van, somewhere in the middle of the desert. There wasn’t another living soul within miles. That suited us just fine– until we got stuck in the sand. We laughed about it then; we laugh about it now.

In one of the earliest manifestations of post-nuptial domestication, I set out to find a more comfortable, citified ride.

When I discovered a ’68 Peugeot 404 for sale, Stephanie and I fell for its Gallic charms. The French four-door had big cushy seats, a sunroof and a pillow-soft ride. Its little four-cylinder mill was smooth as silk, and the four-on-the-tree gearshift was surprisingly slick.

Peugeots (back then) were tough as nails, fully deserving the appellation “the French Mercedes.” They were also Africa’s brand of choice; 404’s still came equipped with an emergency hand crank (which explained the little hole in the front bumper). I never failed to attract bemused attention when I demonstrated this handy device.

Although the 404 wasn’t quick by today’s standards, it cruised comfortably between 75 and 85mph– fast enough to attract the California Highway Patrol, zealous guardians of America’s reviled double-nickel national speed limit.

Late one night, my wife and I were cruising down I-5 somewhere in the middle of nowhere between LA and SF. A cop snuck up on us. Using his bullhorn, the Poncherello clone’s ethereal (though not angelic voice) ordered me to follow him. Then he greedily roared forward to nab a second speeder a ways ahead.

Just then, an unlit farm-road exit appeared. I killed the Peugeot’s headlights, exited, drove over the bridge and headed back the other way. I saw the cop from the bridge, about a quarter of a mile ahead, ticketing his other victim.

I backtracked about twenty miles before I screwed up enough courage to turn around. Thankfully, California’s finest had called it a night.

We now entered the reproductive era of our life. First, the 404’s multiplied; next thing I knew, I had half a dozen, some running, some not. This was problematic, living in an apartment near the beach in parking-deprived Santa Monica. It got old pushing dead ones around on street-cleaning days.

But I got them all running again, and began a side business selling or renting 404’s to co-workers who needed a cheap ride.

Then Stephanie got in the act. I found her a pristine 404 wagon for $75. All it needed was an engine, which I happened to have handy. I swapped it out in the street. Our apartment manager really loved me.

During my eternal quest for parts, I got an up-close and personal look at the dangers of becoming an old car magnate. A friend hooked me up with a crotchety old guy who had over fifty old Pugs. He was on a mission to save every possible Peugeot from the crusher.

His living room was jammed floor-to-ceiling with shelves of meticulously cataloged parts. Strangely, he wasn’t eager to sell anything; I had to convince him that I was a worthy Peugeot aficionado. Leaving his moldering collection, I felt sorry for his long-suffering wife.

I started liquidating my fleet shortly thereafter, and have avoided that trap ever since. Life is too short.

After our first two kids were born, my automotive priorities changed. The Peugeot 404 wagon became the family truckster, loaded to the gunnels for trips into the Sierras. With just 70hp underhood and an automatic gearbox, ascending the mountains required near-infinite patience, kinda like parenting.

Mercifully, the funky seventies finally came to an end. My peers and I were ready for something new. I cut my shaggy locks short (styled at Vidal Sassoon), voted for Ronald Reagan, stopped driving quirky old French cars, and grubbed for my family’s share of the pie. The me-generation had their eighties-version make-over.

In just a few years, I would be driving a shiny new Benz down Rodeo Drive on my daily commute. Miss Hathaway had worked her charms: Jethro was going native.

Paul Niedermeyer
Paul Niedermeyer

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  • Glenn 126 Glenn 126 on Jun 06, 2007

    Actually, the Peugeot 504 (which was the car loosely based upon the 404, introduced in 1968) was produced in Nigeria until about 6 months ago. I've been on the Nigerian web site for Peugeot, and printed out the specs and everything for the 505 sedan AND station wagon, and yep - the car was pretty much the same as when discontinued by the parent company decades ago. I also always loved the look of the 404, pity I've never been able to get one. As for eBay - "run away! run away!"

  • Beemernator Beemernator on Jul 28, 2009

    I have a few 404 memories of my own. A friend of my father, who was a farmer, had a 404 pickup truck. It was therefore the one with a diesel engine, so that he could run it on subsidized fuel. Besides being an eccentric he was quite tight with money. He would retread the same tyre more than once, for instance. At one stage his trusty 404 developed a problem with its diesel pump. He was able to fix it, but the repair did not last. That was not a problem. He would simply drive around with a pack of epoxy glue. When his trusty Peugeot spluttered to a halt at the roadside, he would glue the diesel pump back together. When the glue set, he then had to bleed the air out the system before he could set off again. Since this only happened about once every ten days, he drove around like this for years. His long suffering wife finally convinced him to buy a car for the family. Off course there was only one choice. A 404 saloon, also diesel powered. Farmer's diesel was quite cheap, you see. In later years the saloon was also used for farm duties, such as transporting live sheep in the boot (trunk for the Yanks). The lid was left open of course...

  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
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