Officially Dead: The Ford Sedan

Steph Willems
by Steph Willems

Specifically, the Ford Fusion — the last domestic Blue Oval product with four doors and a trunk to remain in production. Until July 31st, that is. That’s the date Ford ceased manufacture of the sedan at a Mexican assembly plant.

The end of production was confirmed by Ford via Ford Authority. Next up for Hermosillo Assembly is the Bronco Sport — a retro-styled, decently modified Escape launched alongside the body-on-frame Bronco last month. Quite a looker in its final generation, the Fusion fell victim to consumer anti-car sentiment and strategic product planning.

Now, it’s just like the others — the Taurus, Fiesta, Focus. All gone. The only Ford with a trunk you’ll be able to get your hands on now is the Mustang, but a family vehicle it is not.

Offered as a hybrid and a plug-in (Energi) with a trunk-gobbling battery pack, the Fusion defined midsize domestic passenger car travel, and we can’t forget that it also spawned one of the previous decade’s best sleepers: the short-lived Fusion Sport, which stuffed the brand’s 2.7-liter EcoBoost V6 under hood, making for a family sedan that hauled serious ass. Appealingly, it didn’t scream “look at me!” to the cops while doing it.

In an email to Ford Authority, Ford spokesperson Sam Schembari confirmed the ceasing of Fusion production while talking up the brand’s alternative products.

“As promised, Ford is reinventing the car to match consumers’ preferences and growing our business by significantly expanding our North America sport utility vehicle portfolio with the all-new Bronco and Bronco Sport, all-electric Mustang Mach-E, and all-new versions of Escape and Explorer, America’s all-time best-selling SUV. As part of this shift, we ended Fusion sedan production on July 31,” he said.

“Reinventing” the car by getting rid of all of the cars is an interesting strategy. SUVs are not cars, but customers don’t seem to care — otherwise the Fusion would still be rolling out of Hermosillo. Hybrid and plug-in hybrid versions of the Escape will step in to fill the gap felt by the now-dead Fusion Hybrid and Fusion Energi, so it’s not like the green crowd has lost one of its children. Mourning might still occur, however, among those who like sitting close to the ground.

Schembari’s words might hold more meaning if Ford follows through on what many expect to be a wagon-like return of the Fusion name. Prototypes of a lifted, Subaru Outback-esque vehicle apparently based on the Euro-market Ford Focus have been spotted, with unusual trademark filings pointing to such a creation.

The Fusion, which always maintained a heavy fleet presence, recorded upwards of 300,000 annual sales in the U.S. as recently as 2015, only to see that number almost halved by 2019.

[Image: Ford]

Steph Willems
Steph Willems

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  • Jthorner Jthorner on Aug 06, 2020

    IMO Ford always overreacts. They built way too many car models for the US market since 2010. Now they killed all the cars. Idiotic. Now they are building countless SUVs when the market, at best, needs small, medium and large. Make a small hatchback car and a Fusion sedan.

    • Jacob Jacob on Aug 07, 2020

      I think the Fusion and Focus were on point (sans the problematic DCT). Taurus and Fiesta could be mixed. Taurus too similar to Fusion, and Fiesta just not very popular in the US market.

  • MiataReallyIsTheAnswer MiataReallyIsTheAnswer on Aug 07, 2020

    It won't be long that I can resist the siren song of a 2018- 2019 Fusion Sport (AWD, twin turbo V6). A car I was both shocked and thrilled they made, and one of precious few Fords I have much desire for.

  • Mikey So as it stands ...GM offers the CT4 and the 5... ..I.C.E ..? ..The CT4 would be my choice .
  • EBFlex No loss. Ford hasn't had a nice looking vehicle in a very long time.
  • FreedMike Makes perfect sense. Petroleum companies are the ones who have the most to lose from people switching to EVs. Every one sold is a car they don't get to sell fuel for anymore. Might as well cater to those customers too. At some point, petroleum companies would be wise to make the swtich from selling gas to selling ENERGY, and one of those energies could be electricity. Good business is where you find it, guys.
  • Golden2husky 2014 Vette, just front tires so far. Acura TL is a recent acquisition so no expenses yet though the passenger window reverses all the time for no reason. 2002 Buick was mostly trouble free until its 21st birthday. Last year brought five repairs, three of which were window regulator issues. I just had a tie rod separation due to an inproper wheel alignment that had too few threads in the outer tie rod end. Good thing that happened at low speed. No fun when you can't steer....
  • JK Savoy Blue is a thing, but Sestriere White? Sestriere is a ski town near Turin, so I guess it meant to conjure up thoughts of snow. Pretty car. I hope Pininfarina has success. The industry in and around Turin has taken a big hit and is a shadow of its former self.
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