QOTD: Pass the Fromage?

Steph Willems
by Steph Willems

“How can anyone govern a nation that has two hundred and forty-six different kinds of cheese?” – Charles de Gaulle

I have a friend, one whose living room is decked out in red shag carpeting, who often jokes that his tastes in fashion and other trappings of life tend to straddle the line between respectable and… over the top. Cheeseball, in other words. Many times I’ll find myself suggesting, in that delicate manner long-time friends are so good at, that perhaps he’s teetered off that fence and fallen solidly on the wrong side of it.

In the auto realm, cheese is more than ever relegated to the aftermarket, but perhaps OEMs haven’t left this dairy product entirely in the past?

It was Matthew Guy’s mention of Altezza tail lamps that got me thinking of loud, “look at me” displays of bad automotive taste. In the early years of this century, back when Corey was tooling to school in his Audi, Nelly blasting from the stereo, those tail lamps — often combined with a tacked-on spoiler, do-it-yourself yellow mirrors and rimzz, and oversized subs pumping out the bass — signalled to everyone in sight (or earshot) that your soul was empty, your imagination was nonexistent, and your wardrobe would be outdated in two years.

Yet once upon a time, automakers bent over backwards to give those of questionable taste exactly what they wanted. The Seventies brought the mother lode. If you were into vanning, jeans, or screaming chickens, domestic automakers had the ride for you.

Looking for bodyside stripes that match your rainbow suspenders? Order it from the factory!

Wishing you could be a high-rolling pimp but fearful of the legal consequences? Premium marques have what you need!

These days, and for some time, really, automakers have cooled off, producing vehicles increasingly born of committees and focus groups, specializing in offending no one in order to attract the broadest range of buyers, while at the same time reducing build configurations to keep the beancounters happy. The Germans seems to have things under control, for the most part. Japan, too, though the Civic Type R is a prime candidate for this debate.

Larger bastions of free expression remain, however, and if you’re thinking of the truck segment, your mind is on the right track.

While our question today is “do cheesy vehicles still exist in factory-fresh form?”, this writer posits that, in the absence of Testarossas and Trans Ams, and with the C7 Vette now in the dustbin, the truck world is where you’ll still find cheese. Power Wagon, anyone? Sure, it mingles with fearsome capability, but it’s over the top, nonetheless. (Which isn’t to say it’s undesirable, as an overstuffed Eldorado from the mid-70s still has a lot going for it.)

What say you, B&B? What new vehicle would you consider “cheeseball”?

[Image: Corey Lewis/TTAC, Honda]

Steph Willems
Steph Willems

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  • -Nate -Nate on Nov 06, 2019

    In matters of taste, every one else is wrong . =8-) . -Nate

  • Tankinbeans Tankinbeans on Nov 09, 2019

    I must have become desensitized to cheese, or I don't quite understand the reference. Mostly what I see are factory fresh tacky designs (such as the Civic), but those are all that's available for those nameplates.

  • Danddd Just say no to CVTs unless you like the sound of droning.
  • Oberkanone GM will have 30 EV models by 2025. Over 40% of GM sales will be EV by 2025.quote - Marry Barra circa 2020Including 4 Chevy EV, 2 Buick EV, and 4 Cadillac EV.
  • Dwford There's plenty of time between now and 2030-35 to design and sell through a whole new generation of ICE vehicles, if not 2 generations. Chevy seems to be on a dual track plan with ICE and EV versions of the Equinox and Blazer nameplates. No reason Cadillac can't do something similar.
  • Kwik_Shift_Pro4X Poop or get off the pot.
  • TheMrFreeze The wife unit and I refuse to buy a white/black/grey/silver car...life's too short for boring. As it happens we both drive orange cars right now but slightly different shades. Total coincidence, just happened that the used cars we found that met our requirements (ie: manual trans and at least some amount of character) both happened to be orange. My previous daily driver was orange as well, again total coincidence...they just seem to find us I guess...
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