Minivan (Sales) Magic to Commence Soon?

Steph Willems
by Steph Willems

There was a flurry of speculation earlier this year about a traditional people hauler, with whispering voices claiming that, in a bid to boost demand, Fiat Chrysler was prepared to offer an all-wheel drive version of its Pacifica minivan. Minivan sales aren’t doing too hot, as you know. Crossovers and the like…

While the automaker’s minivan plant in Windsor, Ontario did get a funding top-up in April, thus far the only byproduct of that $355 million cash dump was the creation of a new/old nameplate — Voyager — to stand in for lower-trimmed Pacificas. A new bit of evidence, however, does point to an eventual AWD Pacifica.

From Twitter user, um, Takuro Spirit comes this:

In looking to see if the "VOYAGER" badge has been added to the FCA Star Parts catalog, I noted a little something… pic.twitter.com/aeSxtNDclK

— TAKURO SPIRIT (@TakuroSpirit) November 13, 2019

The rumblings this past spring were not confirmed by FCA, though Dave Cassidy, president of Unifor Local 444, did tell Automotive News that extended summer downtime was being planned to add an AWD Pacifica to the mix. Since then, nothing — FWD Voyager notwithstanding.

If the parts catalog peep-show turns out to be correct, Chrysler won’t be the first automaker to attempt to juice a model’s sales through the addition of all-wheel drive. It’s become the go-to remedy in a market where falling sales afflict almost everything that isn’t a truck, SUV, or CUV. Currently, only the Toyota Sienna offers minivan customers the option of four-wheel grip.

Whether or not an AWD Pacifica would actually lead to a dealership dash is debatable, though the overall package is a better stand-in for a CUV than the recent AWD sedans we’ve seen. Adding AWD didn’t seem to do anything for the revamped Mazda 3, nor did it set Nissan Altima sales on fire. Time will tell if the inclusion of a propshaft in the 2020 Toyota Camry and 2021 Avalon, both announced earlier today, aids in bringing more customers through the door.

Just how Chrysler — assuming an AWD Pacifica is on the way — intends to create an AWD minivan is an open question, too. Two options are on the table: a traditional mechanical linkup, which could necessitate body modifications, and an e-axle setup, where a small battery feeds power to an electric motor powering the rear axle.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Kosmo Kosmo on Nov 14, 2019

    AWD couldn't hurt. We've got it on our Sienna. Best "big wagon" ski car currently available. It looked like the new Ford Transit AWD could take away the crown, but Ford, in their infinite wisdom, decided that the Passenger Van version would no longer offer the hot rod, trailer dragging, EcoBoost V6. Argh!

  • Brettc Brettc on Nov 14, 2019

    FCA has announced that the third shift will continue now until March 31, 2020. So I guess Grand Caravan production will hang on for a while longer? https://www.cbc.ca/news/canada/windsor/third-shift-fca-wap-extended-1.5357821

  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
  • Alan Change will occur and a sloppy transition to a more environmentally friendly society will occur. There will be plenty of screaming and kicking in the process.I don't know why certain individuals keep on touting that what is put forward will occur. It's all talk and BS, but the transition will occur eventually.This conversation is no different to union demands, does the union always get what they want, or a portion of their demands? Green ideas will be put forward to discuss and debate and an outcome will be had.Hydrogen is the only logical form of renewable energy to power transport in the future. Why? Like oil the materials to manufacture batteries is limited.
  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
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