Cadillac Claims Hardcore V-Series Vehicles Are Incoming

Matt Posky
by Matt Posky

Cadillac seems to have realized that it screwed up with the new V-Series models it debuted late last week. When the CT4-V and CT5-V were revealed on Thursday, both came with specs that made us wonder why General Motors thought these should be the cars replacing the V-Series variants of the CTS and ATS sedan. Fans of the brand noticed and most automotive outlets were forced to write head-scratching articles about why the twin-turbo 3.0-liter V6 will be a suitable replacement for the CTS-V’s big, Corvette-sourced 6.2-liter motor — which makes oodles more power and torque.

Part of this cannot be helped. Environmentalism and an increasingly global marketplace are encouraging automakers to scale down displacement sizes and pair internal-combustion engines with more hybrid tech and forced induction. But it hasn’t changed Cadillac’s problem of delivering a pair of vehicles that appear much weaker on paper than the automobiles they’re essentially replacing. As a result, the company is attempting to reassure customers that these won’t be the only V-Series models on offer.

Unfortunately, the manufacturer provided no details on what these next automobiles might be like. Since GM is basically trying to calm an angry mob, getting the press release out in an expedient manner was likely more important than outlining technical specifications that have yet to be finalized.

In fact, all Cadillac said was that it brought a few V-Series prototypes to the Chevrolet Detroit Grand Prix over the weekend to hype up attendees. Driven by corporate executives Mark Reuss (GM President) and Ken Morris (GM VP of Global Product Programs), the cars were said to serve as a representation of “the next step in Cadillac’s V-Series performance legacy.”

Barring some unique wheels, aerodynamics and paint, neither car looked terribly different from the performance sedans we’ve already seen. We didn’t even notice an appreciable difference in ride height. However, the mere fact that Cadillac even bothered to parade them around means there will likely be hotter V-Series models in the future. The brand has previously mentioned that the introductory CT4-V, and its mid-sized counterpart, could be entry-level performance vehicles with something more hardcore to follow.

From a business standpoint, this makes some sense. Cadillac can now move V-Series models downmarket, possibly bringing in more buyers, while saving the high-output models for individuals with better finances. Without more coming from GM, all we can do is speculate about the later cars. But it’s a reasonably safe bet to assume Cadillac will furnish these models with additional suspension upgrades, breathed-on engines, and some amount of lightening to help bolster overall performance.

With the CT4-V making 320 horsepower and the CT5-V delivering an estimated 355 hp to the old ATS-V and CTS-V’s 464 hp and 640 hp, respectively, increasing output will be essential. Because, right now, it looks like Cadillac is rolling over and offering substantially weaker performance variants. But we’ve already heard rumors that the CT5 could eventually see the CT6-V’s Blackwing engine — which is a 4.2-liter, twin-turbo V8 good for an estimated 550 hp with 627 pound-feet of torque. While that claim has yet to be confirmed by anyone of substance, it does provide a likely pathway for Cadillac’s V-Series power problem, which it is assuredly trying to remedy as swiftly as possible. But we’ll have to postpone any further speculation while General Motors figures out what will be going into these vehicles and how it plans to differentiate them from the existing V cars without turning its naming strategy into a longwinded, alphanumeric mess.

[Images: General Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Dwford Dwford on Jun 03, 2019

    This explanation only makes things worse. If these V cars are really just the "base model" V cars, WHY have a special event to showcase them?? This screams marketing mismanagement, and a total lack of awareness about how Cadillac's customers and auto enthusiasts would react to this announcement. Did Jim Hackett start running Cadillac as a side job? This is the same type of "trust us, good things are coming" nonsense he has been peddling at Ford for the last couple years.

  • KingShango KingShango on Jun 03, 2019

    It pains me to continually watch GM destroy Cadillac. Who thought this was a good idea? Announcing some lukewarm “V” models before they’ve even introduced the CT4 (don’t get me started on the whole naming conventions) is just dumb. Then have to backpedal because you’ve destroyed the credibility the V name has built up. All they had to do is call them V-sport and everything would’ve been fine.

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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