Sure, GM Europe Is Gone, but the Automaker Hasn't Entirely Pulled up Stakes

Matthew Guy
by Matthew Guy

General Motors vacated the continent in fine style last year, flushing the Vauxhall and Opel brand to Groupe PSA in a deal worth about 2.2 billion Euro. However, it turns out Ren Cen remains as a lingering presence in moving metal across the pond.

All this was spurred by a tweet by David Shepardson of Reuters revealing The General sold about 3,000 vehicles in the first nine months of 2018, compared to 684,000 during the same period one year ago. This makes sense, given the sloughing of Vauxhall/Opel.

Since the word “Europe” shows up exactly zero times in GM’s Q3 earnings report, it left your author wondering: what models comprised those sales? Not the ones I thought, as it turns out.

GM maintains a network of Cadillac dealers in Europe and, as it happens, they sell more machines than just those inviting us to Dare Greatly. Two of them, apparently: the Chevrolet Camaro and Corvette.

Post-Opel sale — In the first nine months of 2018, @GM sold 3,000 vehicles in Europe down from 684,000 in same period in 2017

— David Shepardson (@davidshepardson) October 31, 2018

Some digging showed that Cadillac topped out in the 2007 calendar year in terms of European volume, moving approximately 3,000 units by itself during those 12 months. Last year, they rang up 916 sales. Currently shown on the European build and price tool are the trio of Escalade, CTS-V, and CT6.

Here’s where GM nameplates stand through to the end of August in Europe, with numbers hewn from CarSalesBase.com:

Those Corvette sales are extrapolated, as specific numbers were not readily available for that nameplate. However, knowing the monthly totals, we subtracted Cadillac and Camaro (and the small Daewoo volume) to arrive at the number you see in the chart. Aren’t we bloody clever. Given the pricing delta between Camaro and Corvette, plus seasonal demand, the figures shown are reasonable.

Speaking of pricing, a quick peek at the pricing tool on Cadillac’s site revealed what our neighbors are paying compared to the Monroney here at home. For example, an Escalade ESV Platinum 4×4 with a few extras listed as standard in Europe carries a sticker of $101,190 in America. The same truck lists for £99,440 in the UK, or $128,542 at today’s exchange rate.

Swinging the needle are France’s Cadillac dealers, who charge €124,070 for the same machine, a sum equal to $141,421 of today’s American dollars. The fact that comparable vehicles cost more in Europe is not a surprise to any gearhead, but it is always interesting to see how the other half lives.

The numbers shown above include sales in the countries of *draws breath* Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and Switzerland *exhales*.

If anyone can read that list like the guys who used to blurt out the types of mail-order diplomas they used to advertise on TV, give yourself a round of applause.

[Image: General Motors]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 16 comments
  • 28-Cars-Later 28-Cars-Later on Nov 02, 2018

    Those are exactly the models I would think could sell there, why bother with any of the other ones?

  • Beken Beken on Nov 02, 2018

    I saw a Corvette near Buckingham Palace while in London last month. I think that was the only American car I saw in my 10 days there.

  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
Next