Nissan's Limited Edition Star Wars-themed Rogue is Cross Promotion Perfected

Matt Posky
by Matt Posky

After several stellar space-themed puns and a pyrotechnic display that was out of this world, Nissan unveiled the Rogue One Star Wars Limited Edition package at the Los Angeles Auto Show.

For under two grand, you can have the package added to a front- or all-wheel-drive Nissan Rogue and let the whole world know you are the sort of person willing to pay money to drive around in a commercial.

What does the Rogue One Star Wars Limited Edition package offer? Exterior features include LED headlights, a blacked out grille, black door trim, black rims, and black roof rails. While the car is available in Glacier White, you can — thankfully — also get it in Magnetic Black. In case you are unfamiliar, black is very similar to a dark ebony or coal-like color.

While not package specific, Nissan is also adding pedestrian detection with automatic braking on the new CUVs. They even go so far as to show it in action during commercials, steering around TIE Fighter laser blasts only to stop inches in front of a droid attempting to cross the street.

Still, for $1,990 true Star Wars fans expect more than just a colorless Nissan Rogue with additional safety features. They want the decals, stickers, and emblems relating to a movie franchise they’ve decided to publicly declare their love for. In this regard, Nissan does not disappoint. The package includes backlit doorsill plates, floor mats, and a bumper guard that both make use of the Star Wars logo. It’s also on a plaque found on the door of the vehicle. Not one to take sides, the Rogue’s D-pillar and cup holders get opposing Galactic Empire and Rebel Alliance emblems.

However, the pièce de résistance of the entire package is a full-size collectible Death Trooper helmet. That, plus the exclusivity of owning a movie-themed limited production vehicle, provides empirical evidence that you are the biggest Star Wars fan in existence.

Canada gets 400 of the limited Rogues and America will receive 5,000 — presumably because Nissan knows which country has the larger population and worse taste.

At least the Transformers Edition Chevrolet Camaro actually appeared in the film. A person could see it and exclaim, “Wow! Isn’t that the same yellow car from that terrible series of movies?”

So, unless the new Star Wars film has a scene where the rebel troops pile into a Nissan and drive out of the Death Star, the best a Rogue One Limited Edition owner could claim is that it’s the car from the commercial that didn’t hit the droid.

[Images: Nissan]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
5 of 54 comments
  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
Next