Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service, told attendees of a media breakfast at the 2016 Chicago Auto Show that his company will be introducing four completely new SUVs to its global portfolio.
The new SUVs will compete in market segments where the automaker currently has no product.
LaNeve based Ford’s enthusiasm about truckers on two demographic groups, baby boomers and millennials, and not on current low gasoline prices.
It turns out that as millennials age, they actually do buy (and personally value) cars. Baby boomers like ease of entry, or so Ford thinks.
My older friends dislike climbing up as much as they don’t like stooping down.