CHICAGO: Ford Will Introduce Four All-new SUVs

Ronnie Schreiber
by Ronnie Schreiber

Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service, told attendees of a media breakfast at the 2016 Chicago Auto Show that his company will be introducing four completely new SUVs to its global portfolio.

The new SUVs will compete in market segments where the automaker currently has no product.

LaNeve based Ford’s enthusiasm about truckers on two demographic groups, baby boomers and millennials, and not on current low gasoline prices.

It turns out that as millennials age, they actually do buy (and personally value) cars. Baby boomers like ease of entry, or so Ford thinks.

My older friends dislike climbing up as much as they don’t like stooping down.

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Lichtronamo Lichtronamo on Feb 11, 2016

    Automotive News has an item/pics re: gen Ecosport testing in the US. That one is a given, as is a Ranger platform mate Bronco. The Aviator would also be another "new" product in a segment where there is no current entry. The fourth product is kind of a wild card. Its been reported Lincoln won't go below the MXC, but who knows with everyone else doing it already. So a Lincoln Ecosport is one possibility or a "coupe" version of the Lincoln MKX (eg BMW X6).

  • Chocolatedeath Chocolatedeath on Feb 11, 2016

    I want a new and improved FLEX...NOW..NO compromises.

    • Drzhivago138 Drzhivago138 on Feb 11, 2016

      Sadly, the Flex (probably) will be a one-and-done in the annals of Ford history. Those that have one love it, but there aren't enough new buyers. Hopefully, though, the next Explorer will be a bit longer to make up for not having two full-size CUVs. Maybe the same size as the current Lambda CUVs?

  • Chets Jalopy Chets Jalopy on Feb 12, 2016

    Aluminum Excursion. Because no one has said that yet.

    • See 4 previous
    • Scoutdude Scoutdude on Feb 14, 2016

      @Drzhivago138 Yes the current Expedition shares very little with the current or last F150, however when it was introduced it shared a lot with the then current F150. Ford just hasn't invested any money in it in a long time. I fully expect it to share a lot with the current F150 once again. The volume is too low to not borrow heavily from the current F150 parts bin.

  • Carcurmudgeon Carcurmudgeon on Feb 18, 2016

    I'm thinking about buying a Flex...perhaps this is a good time to snap one up before they go? Ford doesn't seem to have done much with pushing the Flex (and yes, it's a dumb name..Fairlane is way better) as its minivan alternative, which is really what it is. The reviews I've read are uniformly very positive, with the one sour note being the MPG.

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