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PSA, Mitsubishi May End EV Partnership
by
Derek Kreindler
(IC: employee)
Published: May 22nd, 2014
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PSA and Mitsubishi may discontinue their electric vehicle partnership in the next 12 months, according to PSA CEO Carlos Tavares.
Speaking to a government body related to economic affairs, Tavares said that PSA would be re-evaluating the arrangement, which has PSA selling the Mitsubishi i-MiEV under the Citroen and Peugeot brands.
According to Reuters, sales of the PSA branded EVs are down dramatically, from a combined 6,222 units in 2013 to 1106 in 2014. Despite this, Tavares cited the strength of the yen as a possible factor for the partnership’s fate.
Derek Kreindler
More by Derek Kreindler
Published May 22nd, 2014 12:01 AM
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To date, Mitsubishi has only sold 2160 i-MiEVs in the US and Canada from 2010 through 2014, so I wouldn't be surprised if Mitsubishi kills their EV in North America as well. Hard to blame PSA for doing this.