PSA, Mitsubishi May End EV Partnership

Derek Kreindler
by Derek Kreindler

PSA and Mitsubishi may discontinue their electric vehicle partnership in the next 12 months, according to PSA CEO Carlos Tavares.

Speaking to a government body related to economic affairs, Tavares said that PSA would be re-evaluating the arrangement, which has PSA selling the Mitsubishi i-MiEV under the Citroen and Peugeot brands.

According to Reuters, sales of the PSA branded EVs are down dramatically, from a combined 6,222 units in 2013 to 1106 in 2014. Despite this, Tavares cited the strength of the yen as a possible factor for the partnership’s fate.

Derek Kreindler
Derek Kreindler

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  • SCE to AUX SCE to AUX on May 22, 2014

    To date, Mitsubishi has only sold 2160 i-MiEVs in the US and Canada from 2010 through 2014, so I wouldn't be surprised if Mitsubishi kills their EV in North America as well. Hard to blame PSA for doing this.

    • Corey Lewis Corey Lewis on May 22, 2014

      I saw one, once! It confused me momentarily. I'm also put in mind of the Leaf vs. Peugeot ______ on Top Gear. And how they didn't really like either of them, but the Leaf was superior in every measurable way, and cheaper.

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