We treat the physical results of capitalism as though they were an inevitability. In 1955, no captain of industry, prince, or potentate could buy a car as good as a Toyota Camry, to say nothing of a 2014 Mustang, the quintessential American Everyman’s car. But who notices the marvel that is a Toyota Camry?
TTAC is not like most car blogs – and I mean that in the most complimentary way possible. Last week, the introduction of the newly refreshed Toyota Camry was the most popular article on the site. I couldn’t be happier.
Before we delve in to the Camry, it’s worth discussing one of Williamson’s major points – which will undoubtedly be too politically charged for some – that the average consumer has never had it better in terms of the kinds of goods they can afford, even with a relatively modest salary. These goods, in turn, increase their quality of life, and are not just frivolous expenditures.
The enthusiast press loves to discuss how the new Mustang is the equal of the 370Z or the M3, but for most Americans, the delta between a Camry and a Lexus ES350 – or some European luxury cars – has never been narrower. The Camry is definitely not the car I’d buy if I was looking for a mid-size sedan (it would be a Honda Accord or a Mazda6 with a manual, if you care). But I can appreciate it in the same way as Kevin Williamson, in that building and selling such an outstanding car for $25,000 is a Herculian task.
WARNING: Tangential missive below
Even if the National Review might strike you as too far from your political leanings, I feel privileged to be able to write for a site that is open to these sorts of discussions, even when politics – and the Camry itself – are “hot button” issues. The internet offers a lot of places to discuss the typical car guy things: statistical urination contests (also known as bench racing), race-to-the-bottom displays of status signalling (whereby contestants aim to profess their undying love for increasingly obscure variants of automobiles) and corporate strategy as dictated by the holder of an Associates Degree with 7 years experiences as a consumer electronics Sales Consultant (inevitably, lots of rear-drive sports cars, body-on-frame SUVs etc).
As far as I know, this is the only place where we can discuss things like incentives, inventory,fuel economy and safety regulations and other topics that would put most Forza-addicted controller-clutchers to sleep, even though they literally dictate the way automobiles are engineered, designed, marketed and sold.
In most corners of the enthusiast world, the Camry is symbolic for what “car enthusiasts” despise; a basic appliance, uninteresting to look at or drive, using relatively simple, proven technology, available with only two pedals, often being sold in some shade of taupe. Only at TTAC could this car attract a following precisely because of those attributes. Then again, it’s really not that bad to drive.