The launch of the Chrysler 200 means Chrysler has to make some decisions about its future; and the most likely course of action for them is to kill off the Dodge Avenger, right away.
Sources tell TTAC that the Avenger will die rather soon. Expect sales to wrap up before the end of 2014. There will be no replacement, nor will the Avenger be transitioned to fleet-only duty, like the W-Body Chevrolet Impala – meaning our EIC pro tem will be out of luck at the rental counter.
Even though the Avenger’s R&D has long been paid for, its mere existence continues to cause headaches for Chrysler. Prevailing wisdom holds that the larger, cheaper and vastly more powerful Avenger has been cannibalizing sales of the Dart. Chrysler has previously stated that only one mid-size sedan will live on in its future product plans, so this shouldn’t come as a surprise.