The standard cab, short bed pickup is a rare breed these days. Most trucks that leave the dealer lot tend to be an extended cab, if not a four-door crew cab, with a longer bed and all the bells and whistles typically seen on a luxury vehicle. For a couple years, Ram has had the monopoly on a hot version of the standard cab with the Ram Express, a Hemi powered no-frills Ram, which starts at just $23,400. Not anymore.
Today, Ford announced the introduction of the F-150 Tremor. Silly moniker aside, the Tremor is a standard cab short bed truck that is explicitly aimed at “sport truck” enthusiasts. I always thought that crowd died away with the mini-truck era, but the combination of a 3.5L Ecoboost motor and a 4.10 rear axle ratio is an enticing one – don’t expect it to get anywhere near the vaunted fuel economy numbers that the taller-ratio equipped cars are apparently capable of. Power for the EcoBoost remains unchanged at 360 horsepower and 420 lb-ft of torque, while the car gets FX4-style black alloy wheels, Boss 302-esque graphics and some loud paint hues.
The Express is pretty much as different as it gets. Rather than the newfangled EcoBoost, there’s an old-fashioned Hemi V8 breathing through dual exhausts. The fancy 8-speed ZF auto available on other Ram models is not available, nor is the big UConnect touch screen or any sort of “soft touch” interior. It’s all black plastic and the most basic head unit, with a 6-speed automatic as the sole gearbox. Outside, it’s indistinguishable from any other mid-grade Ram. No badges, no stripes, no alloys. You can even get it in a crew cab if you want, though this pushes the price up another $10,000.
What would you take?