One of the biggest changes implemented by Ford in the post-bailout area is the “One Ford” policy, which calls for an end to regional specialty products. While this has led to Ford’s mainstream lineup moving towards the European Fords that enthusiasts previously longed for, it also means that vehicles like the rear-drive Falcon will get the axe.
In this context, its curious that Ford appears to be launching a C-segment car made just for China. The need to establish a foothold in China presents enough of a case for Ford to deviate from their global product mission, but it still raises our interest given that iconic products like the Mustang are being adapted – some may even say watered down – for global consumption.
In any case, it turns out there’s a bit of a spat between Ford Australia and Ford’s Asia-Pacific divisions, with some claiming that the Escort is in fact a “global” car. The Escort was ostensibly designed with the Chinese market in mind. The rear seat is spacious (as Chinese consumers prefer) and the car is a sedan, rather than a hatchback, but is positioned below the Focus despite also being a C-segment car.