GM’s pickup truck changeover has received all the attention of TTAC’s commentariat, but GM knows it needs more than new trucks to make up for decades of deteriorating market share. All hopes are on a wave of new showroom offerings. “Seventy percent of the automaker’s U.S. portfolio will be refreshed between the start of 2012 and the end of 2013, and 89 percent will be refreshed by 2016,” writes the Detroit News.
According to the Detroit paper, GM “says its barrage of new products should help increase its market share over the next few years.”
Michelle Krebs of Edmunds.com is not so sure, saying that GM announced an impending turn-around of its market share since the 1980s, only to lose share ever year. Krebs points to the poorly received Malibu and the stiff competition from Ford and the Japanese automakers.
Alan Batey, GM’s vice president of U.S. sales and service, promised “a gradual increase.”
Morgan Stanley analyst Adam Jonas says to keep an eye on Japanese makers who could invest savings from a weakening yen into incentives, or better equipped cars.