Toyota Shakes Up Its Leadership

Bertel Schmitt
by Bertel Schmitt

When Toyota gets on the horn by lunchtime to tell Tokyo’s media to show up at 4:30 the same day, everybody knows it will be a big surprise and an even bigger deal. Today, Japan’s Fourth Estate already knew what’s coming when the phone rang. It still was a big deal: Toyota completely reshuffled its top executives. It even brought a non-Japanese on board, a former GM man to boot.

Earlier in the week, sources told Reuters that there will be changes at the top of Toyota. So nobody was really surprised when a day later, the changes happened. The biggest change was a further shortening of the long decision making where even the smallest project needs a series of “hanko,” or seals by the boss, his boss, and that boss’s boss. Said Akio Toyoda today at the Megaweb in Tokyo:

“It is healthy for decisions to be made by those close to the products and the ground, and there is a limit to what I can do.”

“As vehicle sales start growing again, my aim is to build a group in which everyone is aware that they are in charge.”

As expected, Toyota made Takeshi Uchiyamada, the father of the Prius and the engine behind Toyota’s hybrid drive, chairman of the board. By doing so, Toyota once again put someone in charge who knows his cars. Uchiyamada has shown that he doesn’t just know cars, he knows how to engineer cars for the future.

For the first time, Toyota brings outside directors to its board, one of them surprisingly Mark T. Hogan. Hogan was president of Magna before taking over as President of the Vehicle Production Group, a high level car consultancy. Those tidbits are ignored by Toyota’s press release which mentions instead that Hogan is a “former General Motors Corporation group vice president.”

Hogan was at GM for 31 years. Interestingly, his GM career began in 1973 with the Electro-Motive Division in Chicago. Hogan met Toyota as General Manager of NUMMI. After that, one of Hogan’s many jobs was Managing Director of GM do Brazil, where he became known for making simple, low cost vehicles though fully integrated organizations and lean manufacturing. Before he left GM, he was Group Vice President of Advance Vehicle Development. Even Toyota’s outside directors know their way around cars.

More Americans will be affected by the revirement: Toyota’s U.S. Jim Lentz advances from Managing Officer to Senior Managing Officer. Lexus chief Mark Templin advances from General Manager to Managing Officer.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Glenn Mercer Glenn Mercer on Mar 06, 2013

    Um, I am not sure if the VPG is just "a high level car consultancy." The company actually builds vehicles, jointly with AM General and Ford. (One might say "Hey, wait, that means AM General is the OEM and VPG is indeed just some kind of design consultancy." That may be true, but on the other hand the manufacturer of record of the MV-1 vehicle, according to the NHTSA, is indeed the Vehicle Production Group, LLC. Always hard to figure out exactly who's the boss with these "upfitted" vehicles; it's a bit like the world of RVs.) I've seen more than a few on the road here in Ohio. Check their website: http://www.vpgautos.com/ They make big SUV/CUV-like things specially fitted for disabled persons. It seemed like an odd place for Hogan to go, but then again, any company serving the elderly in the USA is serving a growing segment...

    • Type57SC Type57SC on Mar 07, 2013

      "high level car consultancy" actually sounds better than floundering random niche vehicle startup. Omitting it is kind of like the resumes with 3 year gaps. His last 15 years don't look like steps up. Maybe he's got pictures of Akio in a Nevada gentlemens club...

  • PCP PCP on Mar 07, 2013

    Well, having been at GM for 31 years, Hogan certainly knows all the mistakes to avoid...

    • See 2 previous
    • Lorenzo Lorenzo on Mar 08, 2013

      @Type57SC Heh. I think his only son is about 70 years old, and founded a company called Mugen decades ago. You're too late for Honda, but there's always the Ford clan.

  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
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