Toyota will make in the neighborhood of 10 million units this year, but plans on a big push for 2014 that will propel it way beyond the 10 million mark.
A union official told Reuters “that Toyota plans to make a record 8.79 million vehicles under the Toyota and Lexus brands in 2013.” That is not the big news. If you add the slightly more than a million Daihatsus and Hinos, you will end up slightly below 10 million. Toyota is on record that it wants to catch its breath this year. It predicted flat production numbers for this year, in-line with the union man’s comments.
The bigger news is what the union man told Reuters next: Toyota wants to make “9.5 million Toyota and Lexus in 2014.” Add to that a conservative 1.3 million Daihatsus and Hinos, and you will have 10.8 million units in 2014. Let’s call it 11 million, because Toyota’s plans are always conservative.
|World’s Largest Automakers|
|Full Year 2012 Data|
|12M ’12||12M ’11||YoY|
|Source: Company data.|
|Toyota, GM: Production. VW: Deliveries.|
This the 2012 Top 3 list, updated with production numbers from GM’s annual report. As you can see, the race promises to be tight and interesting this year. Volkswagen can become #2, but if Toyota executes the 2014 plan, VW won’t be #1 anytime soon. No wonder VW said “Auf Wiedersehen” to its Strategie 2018.