Car Sales In Germany: Es Geht Abwrts
More bad news from Europe: The new car market in Germany, last year an island of stability in a sea of red, was down 8.6 percent in January. On the back of worse news from other European volume markets, this does not bode well for when ACEA will publish its European data next week.
According to data published by Germany’s Kraftfahrtbundesamt, Volkswagen wads own 13.3 percent in January, Opel 5.9 percent, Ford however crashed by 32.2 percent. Premium brands such as Audi (-0.3 percent), BMW (+10.6 percent) , Mercedes (+3.1 percent) and Porsche (+13.2 percent) bucked the trend.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Ford looks like the biggest loser here. Old products? I read recently that they were delaying new products because of the downturn.
Mazda is up by 17%. Is this due to new products? Or do they not sell enough volume for this change to be very significant?