Opel: Steve Girsky Takes Off The Gloves. I'd Keep Them On, The Climate Will Be Icy

Bertel Schmitt
by Bertel Schmitt

Go get them, tiger!

So far, Steve Girsky, dispatched on a mission impossible to Deutschland to clean up Opel, has been dancing like a butterfly, no stinging involved. Apart from targeted leaks, and an announcement to stop making cars in Opel’s Bochum plant after 2016, which really did not surprise anyone, there were no big dispatches about the heroics of Steve the hatchet man, who was sent to the Old Country to stick it to the socialist metalworker Nazis. Today, and most likely after increasingly impatient prodding from Detroit, Steve took his gloves off, and a swing at some 20,000 unionized workers in Germany.

With Uncle Sam having announced its impending exit from GM, and along with it an end to stingy executive salaries and a life without private jets, the rulers at RenCen have their sights set on cashing in. For that, the stock must go up, and the stock is being dragged down by Opel. Steve was sent to fix it.

Today, Steve Girsky wrote a letter to all Opel workers, announcing that Bochum might stop making cars at the end of 2014 instead of after 2016, as announced earlier, Germany’s Automobilwoche [sub] says. The only way to keep the plant open for another two years are concessions by the workers, says the letter. Good luck with that, Steve, and bad timing.

As mentioned here ad nauseam, Opel workers have a contract that forbids plant closures and firings before the end of 2014. Girsky knows this contract is etched into granite, which would be quite painful if broken. His letter says that he will abide by the contract – but not for two years more. The unions did cut a deal with Opel last year, forgoing wage increases they were entitled to by law, in return for two more years of keeping plants open. This deal can be canceled if the negotiations break down. In that case, Opel must raise the salaries, and make good on the delayed payments.

According to Reuters, “GM is demanding that Opel staff wages in Germany be frozen until the unit returns to profit.” Reuters also writes that “GM’s European operation, which consists mainly of Opel and UK-based Vauxhall following the sale of Saab to Spyker in 2010, has racked up around $16 billion in losses since 2000 owing to uncompetitive models, a sickly brand image and more recently a sharp plunge in the European car market.” Anyone who wants to wait for a raise until this corpse will be profitable again can claim sick leave for insanity.

Bochum works council chief Rainer Einenkel called the letter “a declaration of war.” He reiterated that the workers “will not pay for their own funeral.” Instead of making concessions, expect them to demand the pay raises according to the “Flächentarifvertrag der Metall– und Elektroindustrie.”

In his letter, Girsky tells Opel workers nothing they would not already know:

  • “The situation in the European market is catastrophic.” Sure, but workers at Volkswagen, BMW, Daimler don’t have to worry.
  • Opel depends on this market. Other German makers have emerging markets for growth and volume.
  • “It is an illusion to believe that we might get saved by a market that will recover soon.” Sure, other German makers are saved by emerging markets.
  • “We need a solution by February.” Good luck with that. You honestly don’t expect to threaten someone you can’t fire before January 2015?

The unions are appalled. Not by the demands, but by the abject stupidity. Said Metalworker Union chief Berthold Huber to the Frankfurter Allgemeine Zeitung:

“Never in my long career did I see negotiation as badly prepared and conducted as what Opel’s management has been dishing up since the early summer of last year – and that means something.”

Steve Girsky was dispatched to Germany in early summer last year. Huber had no further comments.

Opel’s work council effectively told Girsky to use the letter for purposes of daily hygiene. According to Reuters, the unions told Opel that they will not agree to a wage freeze. In a statement, released by the German works council at Opel, and signed by a union negotiator, IG Metall says:

“This would mean that Opel would not fulfill the industry-wide wage hike in Germany on a sustained basis and effectively no longer be a part of the industry-wide wage structure.”

Industry-wide negotiated wage agreements are the backbone of the German employer/worker relations and a matter of law.

A union that gives him the finger, or worse, takes GM to court for breaking German laws, leaves Girsky only one decisive way out of this mess: Take Opel bankrupt. The first steps towards a bankruptcy without giving up Europe completely have already been taken.

Poor Karl-Thomas Neumann. He will inherit the biggest mess ever when taking over as CEO of Opel on March 1. He will miss the cushy days in China, and the occasional run-ins with Winterkorn and Piech will feel like a holiday compared to what awaits him. Already dubbed the ostrich, he should stick his head in the sand and wait for another CEO.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • -Cole- -Cole- on Jan 22, 2013

    “GM is demanding that Opel staff wages in Germany be frozen until the unit returns to profit.” Kill yourself, Girsky.

  • Olddavid Olddavid on Jan 23, 2013

    Not again?!? What the hell do they do at GM, promote based on the Peter Principle?

  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
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