Not to anyone’s huge surprise, the Opel Supervisory Board today confirmed former Volkswagen exec Karl-Thomas Neumann as CEO of Opel. To make the job a little more interesting, “General Motors appointed Dr. Neumann president of GM Europe and GM vice president,” as a GM communique says. It continues that Neumann “will become a member of GM’s Executive Committee and is expected to play a key role in the global leadership of GM.”
“Opel/Vauxhall is a key to General Motors’ global success,” said Neumann’s boss Dan Akerson. Hm, some people think the opposite is true.
As the picture proves, Neumann goes from a company with the tagline “Das Auto” to a company with the tagline “Wir leben Autos.” Along with a new CEO, Opel also needs a new ad agency. Or rather executives who demand unique taglines.
Offiucially, Neumann wil start on March 1.