December and Full Year 2012 Sales Table

Bertel Schmitt
by Bertel Schmitt

“Detroit’s automakers showed December U.S. sales gains of 5 percent, slightly better than analysts’ expectations,” says Reuters, “but likely not enough to stave off market-share gains by Japanese rivals.”

And here December and full year 2012 sales results in an easy to read table, data courtesy of Automotive News [sub ].

December and Full Year 2012 U.S. New Auto Sales


.

AutomakerDec. 2012Dec. 2011Pct. chng.12 month


201212 month


2011Pct. chng.BMW Group43,88732,57635%347,967305,78014% BMW division37,39926,83439%281,460247,90714% Mini6,4565,71113%66,12357,51115% Rolls-Royce32313%3843626%BMW Group43,88732,57635%347,967305,78014%Chrysler Group152,367138,01910%1,651,7871,369,11421% Chrysler Division25,51323,9746%307,967221,34639% Dodge52,39141,54826%524,989451,04016% Dodge/Ram83,27668,14322%825,917708,65017% Fiat3,7072,32559%43,77219,769121% Jeep39,87143,577–9%474,131419,34913% Ram30,88526,59516%300,928257,61017%Chrysler Group152,367138,01910%1,651,7871,369,11421%Daimler AG31,37728,01012%305,072267,01614% Maybach5425%503928% Mercedes-Benz30,37627,29611%295,013261,76913% Smart USA99671040%10,0095,20892%Daimler AG31,37728,01012%305,072267,01614%Ford Motor Co.212,902209,4472%2,243,0092,143,1015% Ford division205,518201,0442%2,160,8592,057,2105% Lincoln7,3848,403–12%82,15085,643–4% Mercury–––%–248–100%Ford212,902209,4472%2,243,0092,143,1015%General Motors245,733234,3515%2,595,7172,503,7974% Buick16,47314,97410%180,408177,6332% Cadillac18,24816,25912%149,782152,389–2% Chevrolet167,091161,1584%1,851,6461,775,8024% GMC43,92141,9605%413,881397,9734%General Motors245,733234,3515%2,595,7172,503,7974%Honda (American)132,774105,23026%1,422,7851,147,28524% Acura16,03413,12922%156,216123,29927% Honda Division116,74092,10127%1,266,5691,023,98624%Honda (American)132,774105,23026%1,422,7851,147,28524%Hyundai Group98,61394,1555%1,260,6061,131,18311% Hyundai division59,43550,76517%703,007645,6919% Kia39,17843,390–10%557,599485,49215%Hyundai Group98,61394,1555%1,260,6061,131,18311%Jaguar Land Rover6,2235,8806%55,67550,37511% Jaguar1,0491,137–8%12,01112,276–2% Land Rover5,1744,7439%43,66438,09915%Jaguar Land Rover6,2235,8806%55,67550,37511%Maserati33323840%2,7302,32118%Maserati33323840%2,7302,32118%Mazda27,25322,35322%277,046250,42611%Mazda27,25322,35322%277,046250,42611%Mitsubishi4,1135,032–18%57,79079,020–27%Mitsubishi4,1135,032–18%57,79079,020–27%Nissan99,290100,927–2%1,141,6561,042,53410% Infiniti12,62710,99015%119,87798,46122% Nissan Division86,66389,937–4%1,021,779944,0738%Nissan99,290100,927–2%1,141,6561,042,53410%Saab Cars North America–270–100%–5,610–100%Saab–270–100%–5,610–100%Subaru36,65333,7019%336,441266,98926%Subaru36,65333,7019%336,441266,98926%Suzuki1,9452,565–24%25,35726,618–5%Suzuki1,9452,565–24%25,35726,618–5%Toyota194,143178,1319%2,082,5041,644,66027% Lexus30,60725,35521%244,166198,55223% Scion5,5224,15933%73,50549,27149% Toyota division158,014148,6176%1,764,8331,396,83726% Toyota/Scion163,536152,7767%1,838,3381,446,10827%Toyota194,143178,1319%2,082,5041,644,66027%Volkswagen62,07547,33731%615,281473,20330% Audi14,84112,65517%139,310117,56119% Bentley237317–25%2,3151,87723% Lamborghini402938%48034041% Porsche2,9521,83461%35,04329,02321% VW division44,00532,50235%438,133324,40235%Volkswagen62,07547,33731%615,281473,20330%Volvo Cars NA6,1505,34215%68,11767,2401%Volvo Cars NA6,1505,34215%68,11767,2401% Other (estimate)2392294%2,8582,7355%TOTAL1,356,0701,243,7939%14,492,39812,779,00713%VW, BMW, Honda lead gainers
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 39 comments
  • Pig_Iron Pig_Iron on Jan 04, 2013

    Watching Mitsubishi slowly fade away. :-(

    • See 1 previous
    • SCE to AUX SCE to AUX on Jan 05, 2013

      Without a parent company, 50k in sales volume seems to be the critical mass needed to survive in the US market. Mitsubishi will likely fall below that in 2013, and then "galantly" soldier on another year or so. They'll be gone by 2015.

  • Jimsport Jimsport on Jan 05, 2013

    I've seen a couple of other sites reporting Ford sales figures of 2,168,015 for 2012. Which numbers are correct? Any idea where the discrepancy is from?

  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
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