2009 December and Full Year Sales Snapshot: Small Cars

by Paul Niedermeyer

Published: January 21st, 2010

2009 december and full year sales snapshot small cars

As we reported earlier, TTAC is a subscriber to Morgan and Co.’s industry sales statistics. This means that current and detailed stats going back to 1993 are available to us, and we’re going to figure out the best way to share them with you. Like most things in life, there are pros and cons. The detail and amount of information is staggering, but it’s very affordable to us. It will save us time we don’t have to pore over numbers from manufacturers and compile them. But we also have to accept the segment categories as Morgan compiles them, and as you’ll see, there are times that doesn’t always jibe with how we intuitively categorize cars. Frankly, that’s getting harder to do all the time anyway: is the Flex a mini van or a crossover? Morgan sends us Excel spreadsheets and some basic charts. They’re not exactly exciting to look at, which is why we often succumb to spicing up these sales snapshots with a bit of eye candy. We’re going to be playing with different ways to present this stuff, so please let us know what works better, or not. I know you will anyway.

#2009SalesStats #Morgan #SmallCarsSalesStats #Sub-compacts

Paul Niedermeyer

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6 of 11 comments

Syke on Jan 21, 2010

Talk about esoteric: I didn't realize that Honda sold 1 FCX Clarity in December 2008. I assume this means that lease = sale?

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- Wsn on Jan 21, 2010
  
  85% of BMW 7 sold were leased. So, yeah,lease = sale.
  
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- Akitadog on Jan 21, 2010
  
  Hey wsn, You got the lease numbers/percentages for the 3-series? Poseurmobile numero uno around these parts.
  
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Iamwho2k on Jan 21, 2010

Memo to Morgan: Ford Escort??? Chevy Cavalier???

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- Paul Niedermeyer on Jan 21, 2010
  
  They probably just sold the last ones sitting in the far corner of some lot last year.
  
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- PrincipalDan on Jan 21, 2010
  
  When I was a teenager in Ohio (early 90s) our neighbors bought a Chevy Celebrity a few years after it had been put out to pasture and the Lumina had replaced it. It was brand spanking new, it had just been sitting on the back of the lot for a few years, it was a demo with about 100 miles on it. Had it for almost a decade till their teenage daughter totaled it. (She was a looker but had a habit for making poor decisions.)
  
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