As predicted a month ago, Daimler did put a board member in charge of its lagging China business. Today, Daimler expanded its Board of Management to eight, and made its new board member and former truck chief Hubertus Troska CEO and Chairman of Daimler Northeast Asia. The job won’t be easy.
“Daimler has been struggling for some time to improve distribution networks in China, weighing on regional deliveries of Mercedes-Benz luxury cars, which fell 6.6 percent in November to 16,876 units.
By contrast, German rivals BMW and Volkswagen’s Audi have long been posting double-digit gains in vehicle sales in the lucrative Chinese market, extending their global lead over Stuttgart-based Daimler.”
By putting a board member in charge of China, Daimler follows Volkswagen’s example. In June, Volkswagen installed Jochem Heizmann as a board-level Emperor of China.