By on December 12, 2012

As predicted a month ago, Daimler did put a board member in charge of its lagging China business. Today, Daimler expanded its Board of Management to eight, and made its new board member and former truck chief Hubertus Troska CEO and Chairman of Daimler Northeast Asia. The job won’t be easy.

Says Reuters:

“Daimler has been struggling for some time to improve distribution networks in China, weighing on regional deliveries of Mercedes-Benz luxury cars, which fell 6.6 percent in November to 16,876 units.

By contrast, German rivals BMW and Volkswagen’s Audi have long been posting double-digit gains in vehicle sales in the lucrative Chinese market, extending their global lead over Stuttgart-based Daimler.”

By putting a board member in charge of China, Daimler follows Volkswagen’s example. In June, Volkswagen installed  Jochem Heizmann as a board-level Emperor of China.

Get the latest TTAC e-Newsletter!

4 Comments on “Daimler Puts New Man In Charge Of China...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India