Farley Coy About Re-Naming Lincoln

Derek Kreindler
by Derek Kreindler

Is Ford about to re-name the Lincoln brand? A Detroit News reporter asked Jim Farley that question point blank, and his answer was evasive.

The Detroit News’ Karl Henkel asked Ford marketing boss Jim Farley about re-naming Lincoln. And the reply?

Farley, when asked about such a move, said “stay tuned.”

What could they possibly re-name Lincoln as? For all the equity the Lincoln name may or may not have, it seems foolish to start from scratch without any compelling product.

Derek Kreindler
Derek Kreindler

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  • Moedaman Moedaman on Oct 22, 2012

    It really doesn't matter if Ford renames the division or the vehicles. As long as they're nothing more than Ford's with some extras, they'll never matter in the marketplace. Lincoln needs to sell at least some products that aren't available from Ford. This is what is helping Cadillac. But if Ford just goes "cheap" with Lincoln products, they might as well close it up and push their "Plantinum" series as luxury or near-luxury vehicles.

  • RobertRyan RobertRyan on Oct 22, 2012

    @dolorean said: "Cars such as the Panther class are excellant continent cruisers for the North American countries and Australia with LOOOOONNNNNNGGGGG open highways that flow in front of you in a ribbon of well-maintained asphalt and tar." Never sold the Panther cars here. Falcon large wheelbase cars different chassis. "Countries in Europe, for the most part, do not have an I-70 that travels laboriously from Kansas City to Denver that just-seems-to-never-end (don’t get me started on I-80)" Contrary to what you think they do have endless Freeways. The Problem is they have very narrow side roads when you come off those Freeways. You could easily have driven that Lincoln on many Freeways in Europe.

  • Jimbob457 Jimbob457 on Apr 21, 2013

    Jefferson Davis?

  • RHD RHD on Aug 27, 2013

    Lincoln could start their comeback with a unique, retro-futuristic high-performance two-seater sports coupe. It should have a glass roof, auxiliary engines on each wheel, cutting edge technology and rear wheel drive. They could call it the "Mark 5"...

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