Is Ford about to re-name the Lincoln brand? A Detroit News reporter asked Jim Farley that question point blank, and his answer was evasive.
The Detroit News’ Karl Henkel asked Ford marketing boss Jim Farley about re-naming Lincoln. And the reply?
Farley, when asked about such a move, said “stay tuned.”
What could they possibly re-name Lincoln as? For all the equity the Lincoln name may or may not have, it seems foolish to start from scratch without any compelling product.